"Scientific research" Almanac

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  THE HYPOTHESIS ABOUT ACCESSION TO THE EUROPEAN BANKING UNION – OPPORTUNITIES AND DANGERS FOR BULGARIA

  The idea of creating a European Banking Union occurs in times of crisis after identifying some gaps in the activities of the existing establishments and institutions and their inability to ensure the smooth functioning of the banking sector in the European Union and in the Eurozone in particular. Over the last three years (2012 – 2015), a number ... The idea of creating a European Banking Union occurs in times of crisis after identifying some gaps in the activities of the existing establishments and institutions and their inability to ensure the smooth functioning of the banking sector in the European Union and in the Eurozone in particular. Over the last three years (2012 – 2015), a number of measures for the institutionalization of the European Banking Union have been taken. These measures have led to contradictory views and have raised a number of questions regarding opportunities and dangers of its application. The subject is topical so the study tries to clarify the need for the existence of the European Banking Union and revises the mechanism of functioning of the European Banking Union through its three pillars. In this context, controversial issues in terms of the practical applicability of the ideas underlying the European Banking Union are outlined, potential positive and negative results in case Bulgaria decides to join the Union are also clarified, and a recommendation on the issue is formulated. The thesis that is defended in the study is as follows: ‘centralization of the regulatory framework of bank supervision, crisis and post-crisis management through the European Banking Union is an objective necessity in order to ensure the smooth functioning of the EU banking sector.’ As a result of its defense, the identified gaps in the national legislation after the global economic crisis and taking into account the loss of institutional trust, including in the banking sector, undertaking timely steps for Bulgaria’s accession to the European Banking Union is regarded as a positive aspect to the banking sector and the national economy.

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  METHODOLOGY FOR DEVELOPING A REGIONAL MARKETING PROFILE OF THE PERIPHERAL DISTRICTS IN NORTH-EASTERN DANUBIAN REGION

  The study discusses marketing approach as a kind of catalyst for regional development, since it focuses on the relation between regional competitive advantages and interests, preferences and needs of the target markets for the region. The main objective of the study is to present the characteristics of the regional marketing profile of the ... The study discusses marketing approach as a kind of catalyst for regional development, since it focuses on the relation between regional competitive advantages and interests, preferences and needs of the target markets for the region. The main objective of the study is to present the characteristics of the regional marketing profile of the peripheral municipalities as an innovative approach in local government through which to promote the attraction of exogenous and endogenous entrepreneurial and investment interest. The main research thesis is that the development of a regional marketing profile is an innovative practice which will support local economic development by encouraging the process of attracting foreign direct investment and increasing local entrepreneurial interest; all of these will contribute to a stronger involvement of local stakeholders towards endogenous development and will increase regional competitiveness. The results are: the study specifies the measures for the implementation of marketing approach in the practice of regional development in our country, focusing on the ‘local comparative advantages – preferences, interests and needs of the regional target markets’ relation. The development of regional marketing profile is directed to satisfying the information needs of local and foreign entrepreneurs and investors and to positioning a territorial unit in their minds as a desirable location for doing business.

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  OPPORTUNITIES FOR CREATING PRACTICAL INNOVATION STRATEGIES IN BULGARIAN AGRARIAN BUSINESSES

  The study aims to evaluate the development opportunities of the strategic innovation potential of agrarian businesses, as a major factor in improving their competitiveness. In this context the following tasks are set: identifying barriers in the implementation of innovation as a means to increase competitiveness of Bulgarian agrarian businesses; ... The study aims to evaluate the development opportunities of the strategic innovation potential of agrarian businesses, as a major factor in improving their competitiveness. In this context the following tasks are set: identifying barriers in the implementation of innovation as a means to increase competitiveness of Bulgarian agrarian businesses; studying and evaluating the innovation potential in agrarian business on the example of the North Central Region; analyzing and assessing the readiness of agrarian businesses from the North Central Region to apply and develop innovations; outlining the possible strategies for developing the innovation potential of the respondents. The main thesis of the study is that because of the very specific nature of the agricultural sector production the competitiveness of agrarian businesses is highly dependent on the implemented innovation and innovation strategies. The study highlights the following conclusions/results: increasing the innovation potential of agrarian businesses is a factor to improve their competitiveness; in Bulgarian agribusinesses the focus is still inside the business structure and very rarely is directed outside to consumers and market demand; the prevailing sole proprietorships in agribusiness and reconciling the functions of owner and manager lead to underestimation of the need for a strategic approach to achieving long-term objectives; besides, a significant part of them do not set long-term goals.