"Scientific research" Almanac

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  OPPORTUNITIES AND MODELS FOR FUNCTIONING OF REGIONAL FARMERS' MARKETS

  The present study aims to explore the problems and opportunities for building regional agricultural markets in Bulgaria. In connection with this, the following tasks have been set: 1) Identification of the advantages of agricultural markets; 2) characterization of the administrative legal and internal company constraints in the organization of ... The present study aims to explore the problems and opportunities for building regional agricultural markets in Bulgaria. In connection with this, the following tasks have been set: 1) Identification of the advantages of agricultural markets; 2) characterization of the administrative legal and internal company constraints in the organization of agricultural markets in Bulgaria; 3) analyzing the degree of coordination between interested parties in the construction of a farm market; 4) offering a model for the functioning of a regional farm market. The main thesis of the study is that coordinated efforts of farmers, local authorities, businesses and local communities are needed for the establishment and functioning of regional farmers' markets. Scientific and educational institutions can support co-ordination processes and offer models for regional farming markets. The following conclusions can be drawn from the study: there are external conditions for the establishment and functioning of agricultural markets in Bulgaria, but currently there is insufficient coordination between all stakeholders. In order to realize multiplier benefits from the agricultural markets, specific forms of cooperation between farms, local authorities and communities must be found in each region; the appropriate model for setting up and operating a farm market at municipal le

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  DEVELOPMENT OF THE INSURANCE MARKET IN THE CONDITIONS OF FINANCIAL AND ECONOMIC INTEGRATION OF BULGARIA IN THE EU FOR 10 YEARS MEMBERSHIP (2007-2016)

  This study presents the results of a survey conducted in 2017 on the insurance market in Bulgaria, carried out under Project ¹ 22-2017 of the Institute for Scientific Research. The main objective of the survey is to outline the state of the insurance market in Bulgaria after the accession of Bulgaria to the European Union. The argument is that ... This study presents the results of a survey conducted in 2017 on the insurance market in Bulgaria, carried out under Project ¹ 22-2017 of the Institute for Scientific Research. The main objective of the survey is to outline the state of the insurance market in Bulgaria after the accession of Bulgaria to the European Union. The argument is that Bulgaria's accession to the European Union will lead to an expansion of the insurance sector and increase in the financial stability of insurers. Proving the thesis has been achieved by solving the following important tasks: - outlining the situation and trends in the development of key macroeconomic indicators for the period 2007-2016 related to insurance. - outlining the trends in the development of the insurance sector for the period 2007-2016. - outlining the indicators that characterize the place of insurance in the economy for the period 2007-2016. It was found that insurance companies in Bulgaria are financially stable. The pace of development of the insurance market outpaces the rate of growth of gross domestic product. The pace of development of insurance payments lags behind the rate of growth of gross premium income. The pace of investment development in the country outpaces the pace of investment development of insurance companies. Within the period under review, insurance penetration and insurance density are significantly lagging behind the other EU countries.

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  CONTRIBUTION OF DIGITAL MARKETING CHANNELS IN THE ONLINE STUDENT ACQUISITION

  Bulgarian higher education that has been undergoing significant changes in the recent years has created the need for the universities to apply typical marketing instruments in order to reach potential students. At the same time, digital channels are the preferred sources of information for young people. The frequent use of paid online ... Bulgarian higher education that has been undergoing significant changes in the recent years has created the need for the universities to apply typical marketing instruments in order to reach potential students. At the same time, digital channels are the preferred sources of information for young people. The frequent use of paid online communication by the higher educational institutions renders it necessary to manage the used channels in an effective way. This paper aims to present an approach to determining each digital channel’s contribution in the acquisition of students online, by applying multi-touch attribution model that considers the special features of educational products. The data-based attribution model takes into account the interest of the potential students to use different digital marketing channels and the extent to which they find the information in the specific channel useful, as well as their past experience with the channels. A review of possible applications of digital marketing channels has been made, as well as an overview of the data based attribution models proposed in the scientific literature so far. Recommendations have been made on the use of specific channels in the field of higher education marketing that, based on the estimated parameters of the tested model. It has been found that the channels that contribute most to the acquisition of students online are: (1) display advertising; (2) social media advertising (Facebook); (3) paid search channel. The tested model has a satisfying predictive validity.