"Scientific research" Almanac

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  SOCIO-ECONOMIC DEVELOPMENT MODEL OF THE BULGARIAN DANUBIAN AREA

  The main purpose of this paper is to conduct a comprehensive research of the territory along the Bulgarian bank of the Danube River, referred as the Bulgarian Danubian Area (BDA), which consists the main object of our research. Another objective is to assess the potential of the area and to identify opportunities for attracting direct, indirect ... The main purpose of this paper is to conduct a comprehensive research of the territory along the Bulgarian bank of the Danube River, referred as the Bulgarian Danubian Area (BDA), which consists the main object of our research. Another objective is to assess the potential of the area and to identify opportunities for attracting direct, indirect and additional investment to the region. The main task in terms of the selected object is to determine the significance of the Bulgarian Danubian Area within the European Danube Hyper Region by applying systematic approach. The project team has therefore set the following specific tasks: to identify the different components of the BDA; to make an analysis of its economic potential and to present a systematic review of currently existing approaches of the municipalities in the region in terms of planning and strategic documents. A logical framework model for the social and economic development of the region follows the analysis. The main hypothesis is that the Bulgarian Danubian Area may become a strategic zone, a ‘focal point’ and a bridge for cross-border integration between Bulgaria and its bordering countries, and Romania in particular. This would be possible by gaining insight about the potential of the region and implementing appropriate conceptual instruments such as visions, strategies, plans, etc. The project research is done by conducting a survey among all municipalities in the Bulgarian Danubian Area and processing collected data with MS Excel software.

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  DEVELOPMENT OF THE INSURANCE MARKET IN THE CONDITIONS OF FINANCIAL AND ECONOMIC INTEGRATION OF BULGARIA IN THE EU FOR 10 YEARS MEMBERSHIP (2007-2016)

  This study presents the results of a survey conducted in 2017 on the insurance market in Bulgaria, carried out under Project ¹ 22-2017 of the Institute for Scientific Research. The main objective of the survey is to outline the state of the insurance market in Bulgaria after the accession of Bulgaria to the European Union. The argument is that ... This study presents the results of a survey conducted in 2017 on the insurance market in Bulgaria, carried out under Project ¹ 22-2017 of the Institute for Scientific Research. The main objective of the survey is to outline the state of the insurance market in Bulgaria after the accession of Bulgaria to the European Union. The argument is that Bulgaria's accession to the European Union will lead to an expansion of the insurance sector and increase in the financial stability of insurers. Proving the thesis has been achieved by solving the following important tasks: - outlining the situation and trends in the development of key macroeconomic indicators for the period 2007-2016 related to insurance. - outlining the trends in the development of the insurance sector for the period 2007-2016. - outlining the indicators that characterize the place of insurance in the economy for the period 2007-2016. It was found that insurance companies in Bulgaria are financially stable. The pace of development of the insurance market outpaces the rate of growth of gross domestic product. The pace of development of insurance payments lags behind the rate of growth of gross premium income. The pace of investment development in the country outpaces the pace of investment development of insurance companies. Within the period under review, insurance penetration and insurance density are significantly lagging behind the other EU countries.

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  CONTRIBUTION OF DIGITAL MARKETING CHANNELS IN THE ONLINE STUDENT ACQUISITION

  Bulgarian higher education that has been undergoing significant changes in the recent years has created the need for the universities to apply typical marketing instruments in order to reach potential students. At the same time, digital channels are the preferred sources of information for young people. The frequent use of paid online ... Bulgarian higher education that has been undergoing significant changes in the recent years has created the need for the universities to apply typical marketing instruments in order to reach potential students. At the same time, digital channels are the preferred sources of information for young people. The frequent use of paid online communication by the higher educational institutions renders it necessary to manage the used channels in an effective way. This paper aims to present an approach to determining each digital channel’s contribution in the acquisition of students online, by applying multi-touch attribution model that considers the special features of educational products. The data-based attribution model takes into account the interest of the potential students to use different digital marketing channels and the extent to which they find the information in the specific channel useful, as well as their past experience with the channels. A review of possible applications of digital marketing channels has been made, as well as an overview of the data based attribution models proposed in the scientific literature so far. Recommendations have been made on the use of specific channels in the field of higher education marketing that, based on the estimated parameters of the tested model. It has been found that the channels that contribute most to the acquisition of students online are: (1) display advertising; (2) social media advertising (Facebook); (3) paid search channel. The tested model has a satisfying predictive validity.