"Scientific research" Almanac

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  INFORMATION SECURITY OF HOSPITALS IN BULGARIA

  The relevance of this study is determined by the increasing requirements of and threats to the information security of healthcare facilities. The aim of the study is to investigate the state of information security of hospitals in Bulgaria and to define the concept of the model for information security. The following tasks are solved: studying the ... The relevance of this study is determined by the increasing requirements of and threats to the information security of healthcare facilities. The aim of the study is to investigate the state of information security of hospitals in Bulgaria and to define the concept of the model for information security. The following tasks are solved: studying the state of information security of hospitals in Bulgaria and opportunities for improvements; highlighting the good practices; analysing the capability of new technologies. On this basis, a concept for an information security model is developed, taking into account the features of Bulgarian hospitals. The research thesis, which is defended, is that threats and information security requirements have been steadily increasing. This requires precautionary measures and a high level of security and protection of data and services, as well as business continuity and is particular important to hospitals that collect, store and process personal data and health data of their patients. The information security level can be increased by applying an information security model. The studies have analysed the state of information security of medical establishments in Bulgaria and defined a concept for an information security model based on: good practices; following the recommendations for technical implementation required by the GDPR; accounting for the principle of protection levels.

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  IMPACT OF DIGITAL MARKETING CHANNELS ON CUSTOMER LOYALTY IN THE BANKING SECTOR

  Globally, digital sales in the personal banking sector are increasing, as well as the investment of banking institutions in digitalization. Being inspired by these trends, the objective of this study, set by the authors, is to explore the potential of digital marketing channels to influence customer loyalty in the banking sector, creating ... Globally, digital sales in the personal banking sector are increasing, as well as the investment of banking institutions in digitalization. Being inspired by these trends, the objective of this study, set by the authors, is to explore the potential of digital marketing channels to influence customer loyalty in the banking sector, creating additional benefits for the customer. It is argued that the use of digital marketing channels in retail banking can have a positive effect on customer loyalty. Three main benefits of using digital marketing channels in the banking sector have been outlined - saving money, saving time and convenience in managing banking products. These benefits are included in a conceptual model that implies direct influence of perceived benefits from digital banking to customer loyalty, as well as indirect effect through customer satisfaction. The validity of the model is tested by using a structural equation modelling method and non-parametric procedures are applied for parameter estimation. It has been found that the perceived benefits of using digital innovations in banks' marketing channels have an indirect effect on customer loyalty by influencing customer satisfaction. Satisfaction with the use of digital channels, in turn, promotes loyal customer behaviour. The verified model is valid both for clients using the services of only one bank and for clients of more than one bank.

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  AGILE PROJECT MANAGEMENT IN PUBLIC SECTOR ORGANIZATIONS

  One of the latest approaches to improve the operations of business organizations is the Agile Project Management. It emerged in the software industry in 2001, but gradually entered other, non-software industries. However, the transfer of the approach to the public sector requires a specific transformation of the Agile methodology, insofar as the ... One of the latest approaches to improve the operations of business organizations is the Agile Project Management. It emerged in the software industry in 2001, but gradually entered other, non-software industries. However, the transfer of the approach to the public sector requires a specific transformation of the Agile methodology, insofar as the two sectors are radically different. The purpose of this study is to present a methodology for agile project management in the public sector in Bulgaria and to define the conditions and barriers for its effective implementation in public sector organizations. The tasks of the research are the following: 1) scientific literature research and critical analysis related to the object of the study; 2) developing a methodology for agile project management in the public sector; 3) approbation of the methodology and definition of the conditions for its implementation. The thesis of the research states that agile project management methodology can be adapted and integrated into public sector practice, although further efforts are needed to create organizational sensitivity to implement this approach. As a result of the study, a methodology for agile project management in the public sector in Bulgaria has been developed, which includes basic principles, specific roles and preconditions. Three stages of the methodology are formed, each with steps and iterations that are visualized through a process map. The conditions and barriers to the implementation of the methodology in public sector organizations are outlined.