CURRENT TENDENCIES IN E-COMMERCE APPLICATION DEVELOPMENT

Authors

Keywords
information technology (IT), digital transformation, e-commerce, e-commerce applications, web site-building platforms.

Summary
In today’s competitive and dynamic business environment, companies need to transform their business in order to survive. There has been a steady trend for companies to engage in e-commerce and business based on online technologies, since it has become clear that unless they do so, they will drop out of the market. Although their presence on the internet offers new channels for the distribution of goods and services, it also poses a number of risks which companies need to be aware of so that they could analyse and adequately manage them.

The aim of this study is to present the opportunities provided by different technological solutions for developing e-commerce applications. Those solutions, like any new technology, are viewed from different standpoints and provoke different reactions and assessments. It is therefore necessary to present their specific characteristics, as well as the impact of their implementation.

The main thesis of the research is that business transformation requires the development of e-commerce apps with maximum efficiency according to the resources, which companies have at their disposal.

The findings of the study indicate that teams engaged in the digitalisation of a business must be aware of current trends in developing e-commerce apps and the ability of a company to adjust to them. Hence, there are two major issues to be resolved in terms of digital transformation: first, designing and running the right online store (e-commerce website) and second, choosing the best approaches to accomplish that.

JEL: O32, O33, M21.
Pages: 30
Price: 3 Points

More titles

  • INFORMATION SECURITY OF HOSPITALS IN BULGARIA

    The relevance of this study is determined by the increasing requirements of and threats to the information security of healthcare facilities. The aim of the study is to investigate the state of information security of hospitals in Bulgaria and to define the concept of the model for information security. The following tasks are solved: studying the ...

  • DEEP NEURAL NETWORKS FOR DETECTION OF CREDIT CARD FRAUD

    This publication presents research on the possibility of using Deep Neural Net-works (DNNs) for detection of credit card fraud. The research is based on an open da-taset and aims to determine how the varying number of hidden layers and other archi-tectural parameters (width of each layer, activation functions) affects training and predictive ...

  • THE ROLE OF INTERNAL AND EXTERNAL AUDITORS FOR IDENTIFYING FRAUDS IN ORGANIZATIONS

    The variety of ways and approaches to fraud necessitates the updating of measures and mechanisms to identify and limit them. By properly implementing these mechanisms and approaches, the risk assessment and the display of indicators signalling misconduct contribute to reducing them and improving the effectiveness of the control impact. The ...