"Scientific research" Almanac

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  CURRENT TENDENCIES IN E-COMMERCE APPLICATION DEVELOPMENT

  In today’s competitive and dynamic business environment, companies need to transform their business in order to survive. There has been a steady trend for companies to engage in e-commerce and business based on online technologies, since it has become clear that unless they do so, they will drop out of the market. Although their presence on the ... In today’s competitive and dynamic business environment, companies need to transform their business in order to survive. There has been a steady trend for companies to engage in e-commerce and business based on online technologies, since it has become clear that unless they do so, they will drop out of the market. Although their presence on the internet offers new channels for the distribution of goods and services, it also poses a number of risks which companies need to be aware of so that they could analyse and adequately manage them. The aim of this study is to present the opportunities provided by different technological solutions for developing e-commerce applications. Those solutions, like any new technology, are viewed from different standpoints and provoke different reactions and assessments. It is therefore necessary to present their specific characteristics, as well as the impact of their implementation. The main thesis of the research is that business transformation requires the development of e-commerce apps with maximum efficiency according to the resources, which companies have at their disposal. The findings of the study indicate that teams engaged in the digitalisation of a business must be aware of current trends in developing e-commerce apps and the ability of a company to adjust to them. Hence, there are two major issues to be resolved in terms of digital transformation: first, designing and running the right online store (e-commerce website) and second, choosing the best approaches to accomplish that.

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  INTERESTS AND BEHAVIOUR – MANAGERIAL ASPECTS

  Managing employees’ behaviour is a challenge that every leader has to face and is closely related to managing their interests. Changing human behaviour is a gradual process because behavioural change is the most difficult and slowest to achieve, and the outcome is expected in the long run. The main objective of this research is to study the ... Managing employees’ behaviour is a challenge that every leader has to face and is closely related to managing their interests. Changing human behaviour is a gradual process because behavioural change is the most difficult and slowest to achieve, and the outcome is expected in the long run. The main objective of this research is to study the theoretical and empirical aspects of the categories of “interests” and “behaviour” in terms of their functional and rational integration in the management process. The research thesis is based on the assumption that interests and behaviour are interrelated and interactive in the management process. To prove the thesis, the authors have set the following tasks: • to review and analyse the relationship between “interests” and “behaviour” in the field of management; • to present theoretical grounds for the impact of interests on behaviour; • to conduct an empirical survey for verification of the thesis; • to summarize and systematize the scientific and empirical results and outline the contributing points. The conducted research confirms the research thesis, outlining the scientific and applied results of the research as follows: a generalized, systematized and analysed conceptual apparatus, which enriches the scientific theory in the field of management and administration; opportunities for influence and interaction between interests and behaviour are presented; techniques and mechanisms ensuring the sustainable management of the organization are explored. Recommendations and proposals for balanced and sustainable development of internal organizational relations are presented.

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  INFORMATION SECURITY OF HOSPITALS IN BULGARIA

  The relevance of this study is determined by the increasing requirements of and threats to the information security of healthcare facilities. The aim of the study is to investigate the state of information security of hospitals in Bulgaria and to define the concept of the model for information security. The following tasks are solved: studying the ... The relevance of this study is determined by the increasing requirements of and threats to the information security of healthcare facilities. The aim of the study is to investigate the state of information security of hospitals in Bulgaria and to define the concept of the model for information security. The following tasks are solved: studying the state of information security of hospitals in Bulgaria and opportunities for improvements; highlighting the good practices; analysing the capability of new technologies. On this basis, a concept for an information security model is developed, taking into account the features of Bulgarian hospitals. The research thesis, which is defended, is that threats and information security requirements have been steadily increasing. This requires precautionary measures and a high level of security and protection of data and services, as well as business continuity and is particular important to hospitals that collect, store and process personal data and health data of their patients. The information security level can be increased by applying an information security model. The studies have analysed the state of information security of medical establishments in Bulgaria and defined a concept for an information security model based on: good practices; following the recommendations for technical implementation required by the GDPR; accounting for the principle of protection levels.