INNOVATION, SUSTAINABILITY, DIGITAL TRANSFORMATION – FOR ACCELERATED ECONOMIC DEVELOPMENT
Authors
Keywords
innovations, competitiveness, tourist enterprise, tourism
Summary
In order to realise the potential of the Bulgarian tourism sector, tourism enterprises in
our country must adapt their activities and strategies to the changed consumer preferences and
global trends in tourism. Therefore, in order to be competitive in the global tourism market, it
is necessary to increase their innovation activity, respectively to implement different types of
innovations. This is of essential importance for the stabilisation and sustainable development of
the tourism business. The purpose of this study is to empirically examine the innovation
activities and operations of tourism enterprises in Bulgaria and the opportunities that
innovations provide for the development of competitive tourism. The main research thesis is
that the implementation of innovations leads to the optimisation of business processes in
tourism enterprises and enhances the competitiveness of the individual tourism enterprise and
the entire tourism sector. As a result of the research, all the tasks set have been achieved, namely:
the innovation activity of Bulgarian tourism enterprises has been studied; the state of innovation
activity in the tourism sector in Bulgaria and consumer attitudes towards innovations have been
examined; the impact of digital and environmental innovations on consumer behaviour and
business decisions in tourism has been determined; challenges and barriers to the
implementation of innovations in the tourism sector in Bulgaria and key opportunities for
increasing its competitiveness have been identified.
Pages: 35
Price: 3 Points