INNOVATION, SUSTAINABILITY, DIGITAL TRANSFORMATION – FOR ACCELERATED ECONOMIC DEVELOPMENT

Authors

Keywords
innovations, competitiveness, tourist enterprise, tourism

Summary
In order to realise the potential of the Bulgarian tourism sector, tourism enterprises in

our country must adapt their activities and strategies to the changed consumer preferences and

global trends in tourism. Therefore, in order to be competitive in the global tourism market, it

is necessary to increase their innovation activity, respectively to implement different types of

innovations. This is of essential importance for the stabilisation and sustainable development of

the tourism business. The purpose of this study is to empirically examine the innovation

activities and operations of tourism enterprises in Bulgaria and the opportunities that

innovations provide for the development of competitive tourism. The main research thesis is

that the implementation of innovations leads to the optimisation of business processes in

tourism enterprises and enhances the competitiveness of the individual tourism enterprise and

the entire tourism sector. As a result of the research, all the tasks set have been achieved, namely:

the innovation activity of Bulgarian tourism enterprises has been studied; the state of innovation

activity in the tourism sector in Bulgaria and consumer attitudes towards innovations have been

examined; the impact of digital and environmental innovations on consumer behaviour and

business decisions in tourism has been determined; challenges and barriers to the

implementation of innovations in the tourism sector in Bulgaria and key opportunities for

increasing its competitiveness have been identified.

JEL: L83; O30.
Pages: 35
Price: 3 Points

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