"Scientific research" Almanac

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  APPLICATION OF DESTINATION MARKETING IN THE CONTEXT OF SUSTAINABLE INTEGRATED URBAN DEVELOPMENT (on the example of the town of Pleven)

  The purpose of the study is through destination marketing to present the cultural heritage of the city of Pleven by developing an integrated tourism product that will contribute to the realization of the objectives of sustainable integrated urban development. Specific objectives: To carry out a theoretical analysis of the nature and ... The purpose of the study is through destination marketing to present the cultural heritage of the city of Pleven by developing an integrated tourism product that will contribute to the realization of the objectives of sustainable integrated urban development. Specific objectives: To carry out a theoretical analysis of the nature and characteristics of destination marketing, by studying and defining its role in the process of sustainable integrated urban development; to study, analyze and assess the tourism potential of Pleven’s cultural heritage sites; to define and analyze the factors that are impeding and conducive to the organization of destination marketing for Pleven, to conceptualize a model of integrated marketing communications strategy for promoting the city of Pleven. Basic research thesis: Destination marketing, as part of regional marketing, is an innovative tool used to enhance regional competitiveness and attractiveness in creating a positive image and branding of the city as a destination for cultural and educational tourism. Main results of the study: A model of integrated marketing communications strategy is developed to promote the city of Pleven as a destination for cultural and educational tourism and an electronic platform for promoting the project results and stimulating the interaction of stakeholders is created

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  ASSESSMENT OF THE EVENT TOURISM IMPACTS ON THE HOST COMMUNITY IN BULGARIA

  The main objective of the study is based on a model designed for aggregated assessment of the impacts of the event tourism to analyze and evaluate the main positives and negatives on the host community in Bulgaria. So the goal is decomposed in the following research objectives: • Proposing a model for assessing the impacts of event tourism on the ... The main objective of the study is based on a model designed for aggregated assessment of the impacts of the event tourism to analyze and evaluate the main positives and negatives on the host community in Bulgaria. So the goal is decomposed in the following research objectives: • Proposing a model for assessing the impacts of event tourism on the host community in Bulgaria. • Analyzing and evaluating the status and impact of event tourism. • Systematizing the main results of the study and conclusions. Research thesis: Event tourism has potential for development in the country. Managed successfully on the basis of objective information regarding the impacts, it could be one of the effective tools for better development of destination Bulgaria. The survey results give enough arguments to support the research thesis. It is found that it is necessary and desirable that the country has more diverse events and that there are reserves to improve the tourism potential of the existing ones. The positive effects of this type of tourism are significantly higher than the negative ones

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  VULNERABILITY OF SMALL OPEN ECONOMIES TO EXTERNAL ECONOMIC SHOCKS

  This paper aims to study the international propagation of economic shocks by adopting the thesis for a causality between the economic growth in a country and the dynamics of the respective indicator in the foreign trade partners of that country. The main tasks of this research are: to develop an econometric model for testing the causal ... This paper aims to study the international propagation of economic shocks by adopting the thesis for a causality between the economic growth in a country and the dynamics of the respective indicator in the foreign trade partners of that country. The main tasks of this research are: to develop an econometric model for testing the causal relationship between the economic growth of national economies; to study the influence of a national economy’s openness on its vulnerability to external economic shocks; to study the influence of the national economy’s size on the vulnerability to external economic shocks. A multiplicative regression model is used to establish the specified causality on which the relative size of partners’ economies has a moderating influence. There is a statistically significant relationship between the openness of the national economy and its susceptibility to external economic shocks