EVALUATION OF THE SOCIAL RESPONSIBILITY OF THE BULGARIAN BICYCLE PRODUCERS
Authors
Keywords
corporate social responsibility, sustainable development, stakeholders, evaluation of the corporate social responsibility
Summary
The main purpose of the study is to analyze and evaluate the degree to which Bulgarian manufacturers of bicycles perceive the concept of social responsibility in their policies, plans and actions. Having set the purpose, we can bring forward the fol-lowing research objectives including a study of the existing scientific and empirical knowledge in the field of social responsibility, developing a methodological set of tools, implementing the methodology in the enterprises of the researched industry and analyzing the results. The thesis which we intend to test is that the Bulgarian enterprises manufacturing bicycles do not benefit from the full capacity of corporate social responsibility as a tool for achieving their strategic aims. The results of the research have found expression in the developed industry oriented methodology for evaluation of corporate social responsibility which is tested in six of the existing nine enterprises that manufacture bicycles in Bulgaria. Having analyzed the received data, we have confirmed the research thesis and identified the main strengths and weaknesses of each of the researched business organizations with respect to their social responsibility
Pages: 30
Price: 3 Points
