"Scientific research" Almanac

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  THE BRAND – A CATALYST FOR SMART AND SUSTAINABLE REGION GROWTH

  The study focuses on the relation between the successful branding process and the achievement of sustainable and smart regional growth. The main objective of the project is to analyze the conditions for smart and sustainable growth in the region in the light of the branding process. The specific tasks of the study are: studying the evolution of ... The study focuses on the relation between the successful branding process and the achievement of sustainable and smart regional growth. The main objective of the project is to analyze the conditions for smart and sustainable growth in the region in the light of the branding process. The specific tasks of the study are: studying the evolution of the economic growth concept with a focus on the relationship between sustainable and smart growth; studying the branding process in the context of sustainable and smart growth; studying the consumer attitudes towards regional brands, objects of the survey; analysizing the prerequisites for achieving smart and sustainable regional growth in the context of the branding process. The main thesis statement is that the brand as a factor for smart and sustainable growth is an applicable idea in the present-day economic reality in Bulgaria. The results of the project are designed to outline the strategic paths of development for achieving smart and sustainable growth. A specialized website has been developed, which will facilitate and deepen the network partnership in exchanging experience on the implementation of good innovative and investment practices in the sphere of regional branding process.

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  THE PRACTICE OF MUNICIPALITIES IN DEVELOPING PLANNING DOCUMENTS FOR THE PROGRAMMING PERIOD 2014–2020

  The purpose of this study is to present the results of a survey conducted on the planning practices of municipalities in Bulgaria in the development of planning documents for the new programming period 2014-2020. The object of the study are the municipal development plans (MDPs) for 2014-2020 of all 264 municipalities within the country and the ... The purpose of this study is to present the results of a survey conducted on the planning practices of municipalities in Bulgaria in the development of planning documents for the new programming period 2014-2020. The object of the study are the municipal development plans (MDPs) for 2014-2020 of all 264 municipalities within the country and the subject is the quality of the MDPs and the implementation of the fundamental planning principles in the preparation of strategic documents for local and regional development. The study is based on a set of criteria developed by the team of authors, which provides an opportunity for objective assessment of the quality of the MDPs. The results obtained are a basis for presenting some best practices and making recommendations for future actions, aimed at improving the strategic planning process at municipal level, increasing both the coordination and cohesion between the planning documents of different hierarchical levels and establishing a national body with prerogatives in the field of strategic planning of the regional development. The main research thesis is that the municipal administrations in our country have a significant potential for improvement and standardization of their planning processes, which in the long term influences regional development and the opportunities for generating municipal competitive advantages.

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  MONITORING AND ANALYSIS OF DEBT AND THE DEBT CRISIS (methodological aspects)

  The object of the current study is the public debt, and the subject – the tools for measurement (monitoring), evaluation and analysis of debt under the conditions of a growing global debt crisis. The analysis focuses on two working hypotheses: First. Determining the situation in the external sector of an economy is a function of the cumulative ... The object of the current study is the public debt, and the subject – the tools for measurement (monitoring), evaluation and analysis of debt under the conditions of a growing global debt crisis. The analysis focuses on two working hypotheses: First. Determining the situation in the external sector of an economy is a function of the cumulative expression of the individual analytical balances reported as foreign exchange balances, on the one hand, and the status and trends in its external debt. Second. The debt crisis in the 21st century from a phenomenon typical of developing countries is becoming a global problem, whose solution requires the application of a variety of measures and decisions of national and international nature. The aim of the study is to develop ideas for methodologically sound assessment on an international basis of the current state of public debts as a basis for conducting national and internationally agreed policies for its management.