• Icon to change language to english
  • Icon to change language to english

METHODOLOGY FOR DEVELOPING A REGIONAL MARKETING PROFILE OF THE PERIPHERAL DISTRICTS IN NORTH-EASTERN DANUBIAN REGION

Authors

Keywords
brand, branding process, sustainable growth, smart growth, regional development

Summary
The study discusses marketing approach as a kind of catalyst for regional development, since it focuses on the relation between regional competitive advantages and interests, preferences and needs of the target markets for the region. The main objective of the study is to present the characteristics of the regional marketing profile of the peripheral municipalities as an innovative approach in local government through which to promote the attraction of exogenous and endogenous entrepreneurial and investment interest. The main research thesis is that the development of a regional marketing profile is an innovative practice which will support local economic development by encouraging the process of attracting foreign direct investment and increasing local entrepreneurial interest; all of these will contribute to a stronger involvement of local stakeholders towards endogenous development and will increase regional competitiveness. The results are: the study specifies the measures for the implementation of marketing approach in the practice of regional development in our country, focusing on the ‘local comparative advantages – preferences, interests and needs of the regional target markets’ relation. The development of regional marketing profile is directed to satisfying the information needs of local and foreign entrepreneurs and investors and to positioning a territorial unit in their minds as a desirable location for doing business.

JEL: R58; R11
Pages: 1
Price: 3 Points

More titles

  • INTERNATIONALIZATION OF THE WINE INDUSTRY COMPANIES IN BULGARIA

    Internationalization is a key indicator of the modern economic system. Researchers are trying to cover and analyze the occurring dynamics, but they do not always give an accurate answer and explanation of the issues that arise. In the wine industry the internationalization problems are many and are not sufficiently studied. The aim of the study ...

  • COMPULSORY INSURANCE UNDER MARKET CONDITIONS

    Insurance is a specific business and as such it has its own regulations. Voluntary insurance is a rule the exception of which is namely the introduction of compulsory insurance. Compulsory insurance is introduced on the one hand, when there is a high risk of violating the public interest, and on the other hand, when the performance of professional ...

  • CLOUD-BASED E-LEARNING FOR THE NEEDS OF BULGARIAN BUSINESS ORGANIZATIONS

    The purpose of this study is to examine the potential of the technologies of cloud computing and Web 2.0 for turning e-learning into an effective business practice for Bulgarian organizations. To achieve this objective, the authors solved the following tasks: studying the socio-economic aspects of e-learning and the use of cloud computing and Web ...