"Scientific research" Almanac

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  INTERNATIONALIZATION OF THE WINE INDUSTRY COMPANIES IN BULGARIA

  Internationalization is a key indicator of the modern economic system. Researchers are trying to cover and analyze the occurring dynamics, but they do not always give an accurate answer and explanation of the issues that arise. In the wine industry the internationalization problems are many and are not sufficiently studied. The aim of the study ... Internationalization is a key indicator of the modern economic system. Researchers are trying to cover and analyze the occurring dynamics, but they do not always give an accurate answer and explanation of the issues that arise. In the wine industry the internationalization problems are many and are not sufficiently studied. The aim of the study is to highlight the internationalization prospects for wine companies in our country. The research tasks are to study the practice of internationalization, its form of manifestation in companies of the wine industry in Bulgaria and evaluate the factors affecting the companies in the industry in the process of internationalization. The main research thesis is that internationalization in the wine industry can be seen as a historically formed process that is still evolving and that shows stability over time. It is imposed through various forms of manifestation, the knowledge of which leads to increased competitiveness and success based on gained experience and knowledge. The study reveals the importance of internationalization in the wine industry for the development of the Bulgarian economy. The theoretical formulations clarifying this process are studied and the results of an empirical study carried out in the wine industry are presented.

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  OPPORTUNITIES FOR CREATING PRACTICAL INNOVATION STRATEGIES IN BULGARIAN AGRARIAN BUSINESSES

  The study aims to evaluate the development opportunities of the strategic innovation potential of agrarian businesses, as a major factor in improving their competitiveness. In this context the following tasks are set: identifying barriers in the implementation of innovation as a means to increase competitiveness of Bulgarian agrarian businesses; ... The study aims to evaluate the development opportunities of the strategic innovation potential of agrarian businesses, as a major factor in improving their competitiveness. In this context the following tasks are set: identifying barriers in the implementation of innovation as a means to increase competitiveness of Bulgarian agrarian businesses; studying and evaluating the innovation potential in agrarian business on the example of the North Central Region; analyzing and assessing the readiness of agrarian businesses from the North Central Region to apply and develop innovations; outlining the possible strategies for developing the innovation potential of the respondents. The main thesis of the study is that because of the very specific nature of the agricultural sector production the competitiveness of agrarian businesses is highly dependent on the implemented innovation and innovation strategies. The study highlights the following conclusions/results: increasing the innovation potential of agrarian businesses is a factor to improve their competitiveness; in Bulgarian agribusinesses the focus is still inside the business structure and very rarely is directed outside to consumers and market demand; the prevailing sole proprietorships in agribusiness and reconciling the functions of owner and manager lead to underestimation of the need for a strategic approach to achieving long-term objectives; besides, a significant part of them do not set long-term goals.

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  CLOUD-BASED E-LEARNING FOR THE NEEDS OF BULGARIAN BUSINESS ORGANIZATIONS

  The purpose of this study is to examine the potential of the technologies of cloud computing and Web 2.0 for turning e-learning into an effective business practice for Bulgarian organizations. To achieve this objective, the authors solved the following tasks: studying the socio-economic aspects of e-learning and the use of cloud computing and Web ... The purpose of this study is to examine the potential of the technologies of cloud computing and Web 2.0 for turning e-learning into an effective business practice for Bulgarian organizations. To achieve this objective, the authors solved the following tasks: studying the socio-economic aspects of e-learning and the use of cloud computing and Web 2.0 in education; analyzing cloud-based e-learning models; examining the current status of e-learning in Bulgaria and the prospects for turning it into an effective business practice; proposing an authors’ model for cloud-based e-learning, suitable for the needs and peculiarities of Bulgarian organizations. The research thesis of the study is that cloud computing and Web 2.0 technologies have significant and multifaceted (technical, economic and social) potential for turning e-learning into an efficient business practice. For this purpose, Bulgarian organizations can adapt different strategies and models.