"Scientific research" Almanac

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  IMPROVING THE TRAINING IN STATISTICS BY USING MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES

  The development of information and communication technologies (ICT) and introducing them into all spheres of life is a prerequisite for increasing the use of information technologies to enrich the course content and introduce innovative educational technologies and methods in the training process. The aim of the study is the improvement of ... The development of information and communication technologies (ICT) and introducing them into all spheres of life is a prerequisite for increasing the use of information technologies to enrich the course content and introduce innovative educational technologies and methods in the training process. The aim of the study is the improvement of training in statistics by improving computer and information provisions for students, using modern statistical software, and having access to the existing statistical information systems and databases. All these will result in improving the quality of theoretical knowledge and ongoing practical and applied research of students in ‘Statistics and Econometrics’. The characteristics of statistical information systems of the National Statistical Institute and other statistical institutions in Bulgaria are clarified. The trends in the development of statistical and econometric software are examined. Basic statistical and econometric software products, applied in the training process of students in ‘Statistics and Econometrics’ are presented. The research thesis relies on the belief that in today’s globalizing and dynamic society the use of the potential of ICT in training students in ‘Statistics and Econometrics’ is essential for improving the quality of education and achieving high standards of training, which are important conditions for their successful career

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  METHODOLOGY FOR DEVELOPING A REGIONAL MARKETING PROFILE OF THE PERIPHERAL DISTRICTS IN NORTH-EASTERN DANUBIAN REGION

  The study discusses marketing approach as a kind of catalyst for regional development, since it focuses on the relation between regional competitive advantages and interests, preferences and needs of the target markets for the region. The main objective of the study is to present the characteristics of the regional marketing profile of the ... The study discusses marketing approach as a kind of catalyst for regional development, since it focuses on the relation between regional competitive advantages and interests, preferences and needs of the target markets for the region. The main objective of the study is to present the characteristics of the regional marketing profile of the peripheral municipalities as an innovative approach in local government through which to promote the attraction of exogenous and endogenous entrepreneurial and investment interest. The main research thesis is that the development of a regional marketing profile is an innovative practice which will support local economic development by encouraging the process of attracting foreign direct investment and increasing local entrepreneurial interest; all of these will contribute to a stronger involvement of local stakeholders towards endogenous development and will increase regional competitiveness. The results are: the study specifies the measures for the implementation of marketing approach in the practice of regional development in our country, focusing on the ‘local comparative advantages – preferences, interests and needs of the regional target markets’ relation. The development of regional marketing profile is directed to satisfying the information needs of local and foreign entrepreneurs and investors and to positioning a territorial unit in their minds as a desirable location for doing business.

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  INTERNATIONALIZATION OF THE WINE INDUSTRY COMPANIES IN BULGARIA

  Internationalization is a key indicator of the modern economic system. Researchers are trying to cover and analyze the occurring dynamics, but they do not always give an accurate answer and explanation of the issues that arise. In the wine industry the internationalization problems are many and are not sufficiently studied. The aim of the study ... Internationalization is a key indicator of the modern economic system. Researchers are trying to cover and analyze the occurring dynamics, but they do not always give an accurate answer and explanation of the issues that arise. In the wine industry the internationalization problems are many and are not sufficiently studied. The aim of the study is to highlight the internationalization prospects for wine companies in our country. The research tasks are to study the practice of internationalization, its form of manifestation in companies of the wine industry in Bulgaria and evaluate the factors affecting the companies in the industry in the process of internationalization. The main research thesis is that internationalization in the wine industry can be seen as a historically formed process that is still evolving and that shows stability over time. It is imposed through various forms of manifestation, the knowledge of which leads to increased competitiveness and success based on gained experience and knowledge. The study reveals the importance of internationalization in the wine industry for the development of the Bulgarian economy. The theoretical formulations clarifying this process are studied and the results of an empirical study carried out in the wine industry are presented.