"Scientific research" Almanac

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  STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

  The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. ... The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.

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  OPPORTUNITIES AND USE OF CONTENT MANAGEMENT SYSTEMS IN MODERN BUSINESS ORGANIZATIONS

  The main goal of this study is to research the current state of Enterprise Content Management (ECM) systems and their popularization and adoption in Bulgarian business organizations. To achieve the overall goal the authors set the following tasks: to review the ECM-related literature; to define the main concepts in this area; to analyze the ... The main goal of this study is to research the current state of Enterprise Content Management (ECM) systems and their popularization and adoption in Bulgarian business organizations. To achieve the overall goal the authors set the following tasks: to review the ECM-related literature; to define the main concepts in this area; to analyze the architecture and areas of application of ECM systems; to analyze the ECM current state based on a survey; and to explore the practical benefits and expectations of the ECM implementation. The basic scientific argument is that ECM has the potential to manage and control the information overload of modern business organizations. The main conclusions of this study are: the ECM functional model and structure are described; the state of ECM in business organizations in Bulgaria is examined.

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  NATURE, ORGANIZATION AND MODELLING OF ACCOUNTING POLICY IN NON-FINANCIAL ENTERPRISES

  Accounting policy is a specific and dynamic economic model, which is the basis for the provision of management information in an enterprise. The current economic conditions require disclosure of reserves for optimizing the accounting policy in non-financial enterprises to achieve maximum efficiency of their economic activities. The aim of the ... Accounting policy is a specific and dynamic economic model, which is the basis for the provision of management information in an enterprise. The current economic conditions require disclosure of reserves for optimizing the accounting policy in non-financial enterprises to achieve maximum efficiency of their economic activities. The aim of the study is to examine the theoretical and organizational aspects of accounting policy and to provide opportunities for its modelling in non-financial enterprises. The theoretical and practical studies lead to the conclusion that there are reserves for optimizing the accounting policy in non-financial enterprises in terms of content, organization and practice in order to improve its information capabilities.