STRATEGIC DECISIONS FOR MARKETING NETWORKS FORMATION ON THE TOURISM MARKET

Authors

Keywords
marketing networks, tourism market, strategic decisions

Summary
The modern market characteristics drive tourism organizations in Bulgaria to build marketing networks partnerships – a process, which needs science-based procedures. The study advocates the idea that the modern state of marketing networks on the tourism market in Bulgaria enables the development of optional strategic decisions when building them. It is exactly the turning of such decisions into procedures that is the main objective of the study, which is realized through the implementation of tasks related to the logic of integration processes on the market, the concepts of marketing networks, SWOT-analysis of the market, the specifics of the Bulgarian tourism marketing networks, the role of the electronic exchange and of social networking, etc. The main outcomes of the study are the established analytical database of the state of tourism marketing networks in Bulgaria and the proposed strategic marketing decisions in the form of optional procedures for building such networks, applicable to business practices in the tourism sector in Bulgaria.

JEL: M30, M31
Pages: 34
Price: 3 Points

More titles

  • FLEXIBLE EMPLOYMENT IN BULGARIAN BUSINESS ORGANIZATIONS

    The specific parameters and dynamic changes in the environment in which industrial business organizations operate highlight the need for greater use of flexible forms of employment. This mainly provokes the increasing interest of both researchers in different scientific fields and managers and practitioners. This study presents the results of the ...

  • NATURE, ORGANIZATION AND MODELLING OF ACCOUNTING POLICY IN NON-FINANCIAL ENTERPRISES

    Accounting policy is a specific and dynamic economic model, which is the basis for the provision of management information in an enterprise. The current economic conditions require disclosure of reserves for optimizing the accounting policy in non-financial enterprises to achieve maximum efficiency of their economic activities. The aim of the ...

  • STUDY OF BUSINESS PROCESS MANAGEMENT SYSTEMS APPLICATION IN ORGANIZATIONS’ ACTIVITIES

    Various processes occur in every business organization creating outputs, which are consequently offered to customers as an end product or service. Customers, outputs and processes are constantly linked elements, and also a part of the whole policy of effective business financial management. Their capability to ensure expected outputs depends on ...