"Scientific research" Almanac

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  CORPORATE SOCIAL RESPONSIBILITY IN THE EUROPEAN PRACTICE AND IN BULGARIA

  The aim of this study is to reveal some key aspects of the corporate social responsibility (CSR) in business practices. In this regard, the main research tasks relate to disclosure of its nature, presentation and summary of experience in this field. The arguments of the authors are that CSR describes the changes occurring as a result of the rapid ... The aim of this study is to reveal some key aspects of the corporate social responsibility (CSR) in business practices. In this regard, the main research tasks relate to disclosure of its nature, presentation and summary of experience in this field. The arguments of the authors are that CSR describes the changes occurring as a result of the rapid development of technology and the intellectualization of economies causing a change in the status and importance of individual businesses, because their successful operation vividly outlines the interrelationship between economic development and social welfare in all aspects and levels of manifestation. As a result of this study the popular “good practices" in Europe and Bulgaria in the field of corporate social responsibility are investigated. They are subjected to a thorough analysis in the context of the processes occurring at national, European and global levels.

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  THE NEW QUALITIES AND ROLE OF A BUSINESS ORGANIZATION MANAGER IN A KNOWLEDGE-BASED ECONOMY

  The purpose of this study is to present the main points of the transformation of industrial economy into a knowledge-based economy (KBE), emphasising on knowledge as a key element, and the new qualities and role of managers in business organizations (BO). The main goal is decomposed into four tasks: 1/ clarifying the nature and key elements of ... The purpose of this study is to present the main points of the transformation of industrial economy into a knowledge-based economy (KBE), emphasising on knowledge as a key element, and the new qualities and role of managers in business organizations (BO). The main goal is decomposed into four tasks: 1/ clarifying the nature and key elements of KBE, 2/ clarifying the nature of knowledge as the only source of high-quality power and specific human resource, 3/ presenting the new qualities of a BO manager and the aspects of his/her new role in the context of traditional roles; 4/ practical research on the attitude of Bulgarian BO managers to the requirements for new qualities and role and indirectly to the KBE. The paper advocates the idea that the transition to KBE has no alternative and it requires knowledge and trained people. The outcomes of the survey conducted with 74 managers, show in general low managerial culture and ignorance of KBE specificities and requirements.

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  OPPORTUNITIES FOR APPLICATION OF ANALYTICAL INFORMATION SYSTEMS IN BULGARIAN ENTERPRISES

  Analytical information systems and technologies are modern and innovative software solutions, which could support managers of business organizations in making managerial decisions. The present study aims to prove their significance in improving the competitiveness of enterprises. It also aims to explore the technological preparedness of Bulgarian ... Analytical information systems and technologies are modern and innovative software solutions, which could support managers of business organizations in making managerial decisions. The present study aims to prove their significance in improving the competitiveness of enterprises. It also aims to explore the technological preparedness of Bulgarian enterprises to implement new software analytical solutions. It emphasizes on the two most popular analytical technologies: On-line Analytical Processing (OLAP) and Data Mining. The main tasks of the study could be summarized in: establishing the problems of Business Information Systems exploitation in Bulgarian enterprises, revealing the usage level of analytical software by them, determining the company profile of enterprises which have successfully implemented analytical solutions, establishing the current state of information infrastructure and possible perspectives for implementation of innovative analytical technologies. The conclusion is that Bulgarian enterprises have the necessary information infrastructure for implementation of analytical software, but the level of its application and the effectiveness of its exploitation are not high enough.