"Scientific research" Almanac

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  EXPLORING THE POSSIBILITIES FOR IMPROVING THE COMPETITIVENESS OF BREWERIES IN BULGARIA

  Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of ... Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of Bulgaria, especially in the brewing sub-sector; in the “architecture” of its competitive intensity and in the formation of its competitive advantages. In this respect, the purpose of this particular project study is to assess and analyze the competitiveness of Bulgarian enterprises in the brewing sub-sector at present and in the future. The paper advocates the idea that in order for the breweries in Bulgaria to be highly competitive, they have to intensively use ICT, actively implement innovations and constantly broaden and enrich the knowledge of their staff. The assessment (based on surveys and direct interviews) of the competitiveness of national brewers reveals their state and “bottlenecks”, defines the main conclusions and outlines recommendations for their effective development and growth.

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  ANALYSIS OF HOTEL BUSINESS COMPETITIVENESS

  „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ... „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ideas put forward in these programs The search for competitive advantages of a tourism product can be improved mainly through reorientation of the strategy of tourist companies to a higher standard and better services, differentiation of the Bulgarian tourism product, development of alternative products to attract wealthy tourists and create conditions for intense competition in the industry. The paper involves practical research on the quality of the tourism product, its impact on the competitiveness of hotel chains, which illustrates the significant features in the development of tourism for the five-year period (2007-2011).

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  OUTSOURCING OPPORTUNITIES FOR INCREASING THE COMPETITIVENESS OF MACHINE-BUILDING ENTERPRISES

  This study aims to identify the outsourcing opportunities for increasing the competitiveness of machine-building enterprises. The following main tasks are solved to achieve the stated objective: first, the state of the machine-building enterprises is investigated and assessed and the prospects for their development are outlined; second, the ... This study aims to identify the outsourcing opportunities for increasing the competitiveness of machine-building enterprises. The following main tasks are solved to achieve the stated objective: first, the state of the machine-building enterprises is investigated and assessed and the prospects for their development are outlined; second, the opportunities for gaining competitive advantages by using the potential of outsourcing are analyzed and evaluated; third, the degree of use of these opportunities is analyzed and evaluated based on the empirical study. The study includes 26 machine-building enterprises from Veliko Tarnovo district. The state of enterprises, outsourcing implementation, functions and activities that are often assigned to external specialized organizations, as well as various competitive advantages resulting from the implementation of this business model, are revealed based on data from the surveys.