• Icon to change language to english
  • Icon to change language to english

ANALYSIS OF HOTEL BUSINESS COMPETITIVENESS

Authors

Keywords
tourism, quality, competitiveness, analysis, trends

Summary
„Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ideas put forward in these programs The search for competitive advantages of a tourism product can be improved mainly through reorientation of the strategy of tourist companies to a higher standard and better services, differentiation of the Bulgarian tourism product, development of alternative products to attract wealthy tourists and create conditions for intense competition in the industry.

The paper involves practical research on the quality of the tourism product, its impact on the competitiveness of hotel chains, which illustrates the significant features in the development of tourism for the five-year period (2007-2011).

JEL: L83, C10, L15,M20, C80
Pages: 32
Price: 3 Points

More titles

  • COMPARATIVE ANALISYS OF THE BULGARIAN AND ROMANIAN EXTERNAL SECTORS

    Being an area of free movement of “people, goods and capital”, EU gives both Bulgaria and Romania opportunities to improve their access to markets, as well as to attract more foreign direct and portfolio investments. The global economic crisis, that began two years after the two countries’ full EU accession, is likely to discontinue these ...

  • OUTSOURCING OPPORTUNITIES FOR INCREASING THE COMPETITIVENESS OF MACHINE-BUILDING ENTERPRISES

    This study aims to identify the outsourcing opportunities for increasing the competitiveness of machine-building enterprises. The following main tasks are solved to achieve the stated objective: first, the state of the machine-building enterprises is investigated and assessed and the prospects for their development are outlined; second, the ...

  • MECHANISMS FOR REGULATION AND AUDIT OF EU FUNDS ABSORPTION

    Funding received from EU programmes is vital for the national economy as it helps solve crucial socio-economic problems. In some cases, the absorption of these funds is accompanied by attempts to commit fraud or violate existing regulations. In order to prevent these from happening, the process has to be subject to audit and regulation. Research ...