"Scientific research" Almanac

More titles

• 

  OUTSOURCING OPPORTUNITIES FOR INCREASING THE COMPETITIVENESS OF MACHINE-BUILDING ENTERPRISES

  This study aims to identify the outsourcing opportunities for increasing the competitiveness of machine-building enterprises. The following main tasks are solved to achieve the stated objective: first, the state of the machine-building enterprises is investigated and assessed and the prospects for their development are outlined; second, the ... This study aims to identify the outsourcing opportunities for increasing the competitiveness of machine-building enterprises. The following main tasks are solved to achieve the stated objective: first, the state of the machine-building enterprises is investigated and assessed and the prospects for their development are outlined; second, the opportunities for gaining competitive advantages by using the potential of outsourcing are analyzed and evaluated; third, the degree of use of these opportunities is analyzed and evaluated based on the empirical study. The study includes 26 machine-building enterprises from Veliko Tarnovo district. The state of enterprises, outsourcing implementation, functions and activities that are often assigned to external specialized organizations, as well as various competitive advantages resulting from the implementation of this business model, are revealed based on data from the surveys.

• 

  ANALYSIS OF HOTEL BUSINESS COMPETITIVENESS

  „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ... „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ideas put forward in these programs The search for competitive advantages of a tourism product can be improved mainly through reorientation of the strategy of tourist companies to a higher standard and better services, differentiation of the Bulgarian tourism product, development of alternative products to attract wealthy tourists and create conditions for intense competition in the industry. The paper involves practical research on the quality of the tourism product, its impact on the competitiveness of hotel chains, which illustrates the significant features in the development of tourism for the five-year period (2007-2011).

• 

  PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

  This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate ... This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.