• Icon to change language to english
  • Icon to change language to english

PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

Authors

Keywords
menu-based conjoint analysis, multinomial logit model, hierarchical Bayes model, bundled telecommunications services, predictive analysis

Summary
This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.

JEL: Ñ11, Ñ15, Ñ16, Ñ83, Ì39
Pages: 29
Price: 3 Points

More titles

  • MANAGING PROJECTS FOR ELECTRICITY PRODUCTION FROM RENEWABLE ENERGY SOURCES

    The main purpose of the present study is to identify possibilities for improving the management of renewable energy projects in Bulgaria. This goal is achieved by completing the following tasks – reviewing the characteristics of renewable energy project management as a factor of ecologically-oriented company policies; outlining the possibilities ...

  • STUDYING THE INNOVATIVE ACTIVITY IN PRIVATE AND PUBLIC SECTOR IN THE DANUBE REGION

    The main objective of this study is to investigate the activity of businesses and local authorities in the Danube region in terms of demand and creation of knowledge and innovation. The tasks are: to examine the need for innovation in the private and public sector in the Danube region and to provide specific recommendations and measures to ...

  • COMPARATIVE ANALISYS OF THE BULGARIAN AND ROMANIAN EXTERNAL SECTORS

    Being an area of free movement of “people, goods and capital”, EU gives both Bulgaria and Romania opportunities to improve their access to markets, as well as to attract more foreign direct and portfolio investments. The global economic crisis, that began two years after the two countries’ full EU accession, is likely to discontinue these ...