• Icon to change language to english
  • Icon to change language to english

PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

Authors

Keywords
menu-based conjoint analysis, multinomial logit model, hierarchical Bayes model, bundled telecommunications services, predictive analysis

Summary
This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.

JEL: Ñ11, Ñ15, Ñ16, Ñ83, Ì39
Pages: 29
Price: 3 Points

More titles

  • STATE AND GUIDELINES FOR IMPROVING THE ENERGY EFFICIENCY OF REAL ESTATE PROPERTIES IN BULGARIA

    The aim of this study is to outline guidelines and recommendations for the implementation of the commitments under the EU directives related to climate change and energy efficiency, contributing to prosperity of the market and its sustainable development based on an empirical study of the state of real estate market in Bulgaria. To achieve the ...

  • PRODUCTION AND MARKETS OF GENETICALLY MODIFIED ORGANISMS, FOODS AND AGRICULTURAL PRODUCTS

    This paper aims to study and find out the problems in the production and markets for agricultural products in terms of genetically modified organisms and genetically modified foods. To achieve this aim the influencing factors, defined in the tasks, are identified. The scarcity of land as a resource, the global economic crisis, food security, ...

  • ANALYSIS OF HOTEL BUSINESS COMPETITIVENESS

    „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ...