PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

Authors

Keywords
menu-based conjoint analysis, multinomial logit model, hierarchical Bayes model, bundled telecommunications services, predictive analysis

Summary
This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.

JEL: Ñ11, Ñ15, Ñ16, Ñ83, Ì39
Pages: 29
Price: 3 Points

More titles

  • ANALYSIS OF SUPPLEMENTARY PENSION FUNDS OPERATIONS IN BULGARIA

    The purpose of this research paper is to evaluate pension funds operations in Bulgaria. The achievement of this goal involves reviewing the following tasks: Clarifying the nature and goals of supplementary pension insurance; Evaluation of the macroeconomic environment for the development of supplementary pension insurance; Analysis of ...

  • STUDYING THE INNOVATIVE ACTIVITY IN PRIVATE AND PUBLIC SECTOR IN THE DANUBE REGION

    The main objective of this study is to investigate the activity of businesses and local authorities in the Danube region in terms of demand and creation of knowledge and innovation. The tasks are: to examine the need for innovation in the private and public sector in the Danube region and to provide specific recommendations and measures to ...

  • MECHANISMS FOR REGULATION AND AUDIT OF EU FUNDS ABSORPTION

    Funding received from EU programmes is vital for the national economy as it helps solve crucial socio-economic problems. In some cases, the absorption of these funds is accompanied by attempts to commit fraud or violate existing regulations. In order to prevent these from happening, the process has to be subject to audit and regulation. Research ...