• Icon to change language to english
  • Icon to change language to english

PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

Authors

Keywords
menu-based conjoint analysis, multinomial logit model, hierarchical Bayes model, bundled telecommunications services, predictive analysis

Summary
This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.

JEL: Ñ11, Ñ15, Ñ16, Ñ83, Ì39
Pages: 29
Price: 3 Points

More titles

  • CONTEMPORARY ASPECTS OF INDUSTRIAL POLICY

    The industrial policy in the European Union is developing both in the context of improving the regulations and in restructuring the sectors, especially that of industry in order to enhance competitiveness and to support investment and employment. The key question that the industrial policy raises is what has to be done to help businesses and ...

  • THE BANKING SECTOR IN CRISIS

    Banking crises are costly for the economic crises, not only because of the high direct rescue costs, but also due to the negative effects on the economy by limiting the access to credit resources, negative impact on the price of government debt and securities of local companies, as well as a possible devaluation of the national currency. The aim ...

  • PRODUCTION AND MARKETS OF GENETICALLY MODIFIED ORGANISMS, FOODS AND AGRICULTURAL PRODUCTS

    This paper aims to study and find out the problems in the production and markets for agricultural products in terms of genetically modified organisms and genetically modified foods. To achieve this aim the influencing factors, defined in the tasks, are identified. The scarcity of land as a resource, the global economic crisis, food security, ...