PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

Authors

Keywords
menu-based conjoint analysis, multinomial logit model, hierarchical Bayes model, bundled telecommunications services, predictive analysis

Summary
This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.

JEL: Ñ11, Ñ15, Ñ16, Ñ83, Ì39
Pages: 29
Price: 3 Points

More titles

  • PRODUCTION AND MARKETS OF GENETICALLY MODIFIED ORGANISMS, FOODS AND AGRICULTURAL PRODUCTS

    This paper aims to study and find out the problems in the production and markets for agricultural products in terms of genetically modified organisms and genetically modified foods. To achieve this aim the influencing factors, defined in the tasks, are identified. The scarcity of land as a resource, the global economic crisis, food security, ...

  • VOLATILITY OF CORRELATIONS BETWEEN MACROECONOMIC INDICATORS IN THE SYSTEM OF NATIONAL ACCOUNTS (2000-2011)

    This study aims to prove that not only macro indicators, but also the correlations between them should be used as main macroeconomic indicators since being relative quantities they have richer content and create more favourable opportunities for using them in the macroeconomic analysis, modeling and forecasting of socio-economic phenomena and ...

  • MECHANISMS FOR REGULATION AND AUDIT OF EU FUNDS ABSORPTION

    Funding received from EU programmes is vital for the national economy as it helps solve crucial socio-economic problems. In some cases, the absorption of these funds is accompanied by attempts to commit fraud or violate existing regulations. In order to prevent these from happening, the process has to be subject to audit and regulation. Research ...