• Icon to change language to english
  • Icon to change language to english

PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

Authors

Keywords
menu-based conjoint analysis, multinomial logit model, hierarchical Bayes model, bundled telecommunications services, predictive analysis

Summary
This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.

JEL: Ñ11, Ñ15, Ñ16, Ñ83, Ì39
Pages: 29
Price: 3 Points

More titles

  • OUTSOURCING OPPORTUNITIES FOR INCREASING THE COMPETITIVENESS OF MACHINE-BUILDING ENTERPRISES

    This study aims to identify the outsourcing opportunities for increasing the competitiveness of machine-building enterprises. The following main tasks are solved to achieve the stated objective: first, the state of the machine-building enterprises is investigated and assessed and the prospects for their development are outlined; second, the ...

  • ANALYSIS OF SUPPLEMENTARY PENSION FUNDS OPERATIONS IN BULGARIA

    The purpose of this research paper is to evaluate pension funds operations in Bulgaria. The achievement of this goal involves reviewing the following tasks: Clarifying the nature and goals of supplementary pension insurance; Evaluation of the macroeconomic environment for the development of supplementary pension insurance; Analysis of ...

  • STUDYING THE DEVELOPMENT OF GREEN ECONOMY IN BULGARIA AS A EUROPE 2020 PRIORITY STRATEGY

    The aim of this study is to reveal the trends of the green economy in relation to the Europe 2020 priority strategy. The tasks that are set relate to revealing the nature of green economy, as well as the reasons for green management. The object of study is the development of green economy in Bulgaria. The subject of study is the changes to be made ...