"Scientific research" Almanac

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  EXPLORING THE POSSIBILITIES FOR IMPROVING THE COMPETITIVENESS OF BREWERIES IN BULGARIA

  Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of ... Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of Bulgaria, especially in the brewing sub-sector; in the “architecture” of its competitive intensity and in the formation of its competitive advantages. In this respect, the purpose of this particular project study is to assess and analyze the competitiveness of Bulgarian enterprises in the brewing sub-sector at present and in the future. The paper advocates the idea that in order for the breweries in Bulgaria to be highly competitive, they have to intensively use ICT, actively implement innovations and constantly broaden and enrich the knowledge of their staff. The assessment (based on surveys and direct interviews) of the competitiveness of national brewers reveals their state and “bottlenecks”, defines the main conclusions and outlines recommendations for their effective development and growth.

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  PREDICTING DEMAND OF BUNDLED TELECOMMUNICATIONS SERVICES USING DISCRETE CHOICE-BASED MODELS

  This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate ... This study explores consumer choice of bundled telecommunications services and empirically investigates some new possibilities of menu-based choice models for explaining and predicting the share of preferences. It demonstrates how to use menu-based conjoint analysis, aggregate multinomial logit and hierarchical Bayes models in order to estimate part-worth utilities of attributes and price levels of digital telecommunications services for home users. A spreadsheet-based analytical simulation model for predictive analysis of the demand structure for alternative scenarios is composed based on empirical estimates of preferences. Our research purpose is to offer and demonstrate opportunities for optimal planning of product bundles that match the actual and potential customers’ expectations and willingness to pay.

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  ANALYSIS OF HOTEL BUSINESS COMPETITIVENESS

  „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ... „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ideas put forward in these programs The search for competitive advantages of a tourism product can be improved mainly through reorientation of the strategy of tourist companies to a higher standard and better services, differentiation of the Bulgarian tourism product, development of alternative products to attract wealthy tourists and create conditions for intense competition in the industry. The paper involves practical research on the quality of the tourism product, its impact on the competitiveness of hotel chains, which illustrates the significant features in the development of tourism for the five-year period (2007-2011).