"Scientific research" Almanac

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  ANALYSIS OF HOTEL BUSINESS COMPETITIVENESS

  „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ... „Europe 2020” Strategy and „Bulgaria 2020” National Program’s underlying issues relate to smart and sustainable growth. It is associated with the creation of a greener and more competitive economy in which resources are used efficiently and environmentally-friendly. The relationship „quality-competitiveness” is interpreted in accordance with the ideas put forward in these programs The search for competitive advantages of a tourism product can be improved mainly through reorientation of the strategy of tourist companies to a higher standard and better services, differentiation of the Bulgarian tourism product, development of alternative products to attract wealthy tourists and create conditions for intense competition in the industry. The paper involves practical research on the quality of the tourism product, its impact on the competitiveness of hotel chains, which illustrates the significant features in the development of tourism for the five-year period (2007-2011).

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  EXPLORING THE POSSIBILITIES FOR IMPROVING THE COMPETITIVENESS OF BREWERIES IN BULGARIA

  Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of ... Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of Bulgaria, especially in the brewing sub-sector; in the “architecture” of its competitive intensity and in the formation of its competitive advantages. In this respect, the purpose of this particular project study is to assess and analyze the competitiveness of Bulgarian enterprises in the brewing sub-sector at present and in the future. The paper advocates the idea that in order for the breweries in Bulgaria to be highly competitive, they have to intensively use ICT, actively implement innovations and constantly broaden and enrich the knowledge of their staff. The assessment (based on surveys and direct interviews) of the competitiveness of national brewers reveals their state and “bottlenecks”, defines the main conclusions and outlines recommendations for their effective development and growth.

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  STUDYING THE INNOVATIVE ACTIVITY IN PRIVATE AND PUBLIC SECTOR IN THE DANUBE REGION

  The main objective of this study is to investigate the activity of businesses and local authorities in the Danube region in terms of demand and creation of knowledge and innovation. The tasks are: to examine the need for innovation in the private and public sector in the Danube region and to provide specific recommendations and measures to ... The main objective of this study is to investigate the activity of businesses and local authorities in the Danube region in terms of demand and creation of knowledge and innovation. The tasks are: to examine the need for innovation in the private and public sector in the Danube region and to provide specific recommendations and measures to increase their innovation activity. The main thesis advanced in this study is that the search for knowledge and innovation by local businesses and administration is insufficient, but can and should be induced by apparent and tacit knowledge exchanged between entrepreneurs in regional innovation systems. The output of multidimensional quantitative analysis of the innovation needs of the public and business sectors is systematized in the study. To solve the problems identified in the study specific recommendations and measures are outlined, which are to support the creation of local creative environment, full exploitation of the endogenous potential of the Danube region and to facilitate the diffusion of knowledge and innovation in both business organizations and the work process of local authorities.