• Icon to change language to english
  • Icon to change language to english

EXPLORING THE POSSIBILITIES FOR IMPROVING THE COMPETITIVENESS OF BREWERIES IN BULGARIA

Authors

Keywords
brewery, firm competitiveness, ICT, innovations, human capital

Summary
Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of Bulgaria, especially in the brewing sub-sector; in the “architecture” of its competitive intensity and in the formation of its competitive advantages. In this respect, the purpose of this particular project study is to assess and analyze the competitiveness of Bulgarian enterprises in the brewing sub-sector at present and in the future. The paper advocates the idea that in order for the breweries in Bulgaria to be highly competitive, they have to intensively use ICT, actively implement innovations and constantly broaden and enrich the knowledge of their staff. The assessment (based on surveys and direct interviews) of the competitiveness of national brewers reveals their state and “bottlenecks”, defines the main conclusions and outlines recommendations for their effective development and growth.

JEL: D21, L21, M29
Pages: 30
Price: 3 Points

More titles

  • THE BANKING SECTOR IN CRISIS

    Banking crises are costly for the economic crises, not only because of the high direct rescue costs, but also due to the negative effects on the economy by limiting the access to credit resources, negative impact on the price of government debt and securities of local companies, as well as a possible devaluation of the national currency. The aim ...

  • CONTEMPORARY ASPECTS OF INDUSTRIAL POLICY

    The industrial policy in the European Union is developing both in the context of improving the regulations and in restructuring the sectors, especially that of industry in order to enhance competitiveness and to support investment and employment. The key question that the industrial policy raises is what has to be done to help businesses and ...

  • MANAGING PROJECTS FOR ELECTRICITY PRODUCTION FROM RENEWABLE ENERGY SOURCES

    The main purpose of the present study is to identify possibilities for improving the management of renewable energy projects in Bulgaria. This goal is achieved by completing the following tasks – reviewing the characteristics of renewable energy project management as a factor of ecologically-oriented company policies; outlining the possibilities ...