"Scientific research" Almanac

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  ON EVOLUTION AND THE NEW CHALLENGES FACING BANK MARKETING IN THE AFTERMATH OF THE FINANCIAL CRISIS

  In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners ... In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners and shareholders. It will enable banks to turn the opportunities created by the globalization process into real profits and retain their key role of major financial intermediaries. In the highly competitive market of financial services one of the leading concepts in modern bank marketing requires that banks should set socially responsible and meaningful goals that would generate higher value for all stakeholders. The successful development of banks will depend on their awareness of the psychology and the various aspects of social behaviour changes and benefits.

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  PECULIARITIES AND PROBLEMS OF EQUITY FINANCING OF A BUSINESS

  Equity financing underlies the right investment decision-making, engages banks, ensures increased production and receipts, and strengthens the company’s positions on the national and international markets. Under the conditions of economic crisis and in the presence of a credit restriction and limited access to the capital market, equity fi-nancing ... Equity financing underlies the right investment decision-making, engages banks, ensures increased production and receipts, and strengthens the company’s positions on the national and international markets. Under the conditions of economic crisis and in the presence of a credit restriction and limited access to the capital market, equity fi-nancing of small and medium-sized companies in our country is crucial for their sur-vival. A company’s prosperity depends on the appropriate use of all financing tech-niques, i.e. it depends on the rational combination of equity financing and external financing.

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  MACROECONOMIC STATE OF BULGARIA AND PROSPECTS FOR DEVELOPMENT OF BULGARIAN ECONOMY

  Bulgaria has managed to reduce the deficit as required according to the excessive deficit procedure and is carrying out a substantial reform aimed at raising the statutory retirement age for both men and women. Despite the progress made by the Government in fulfilling its reform programme, the main challenges facing the country’s policy have ... Bulgaria has managed to reduce the deficit as required according to the excessive deficit procedure and is carrying out a substantial reform aimed at raising the statutory retirement age for both men and women. Despite the progress made by the Government in fulfilling its reform programme, the main challenges facing the country’s policy have remained largely unchanged. Due to the constant increase in unemployment there should be more active reorientation of the active employment policy in order to improve employability. The low educational achievement shows that the provision of quality education faces significant structural barriers. Sustainability and adequacy of the pension system are still not fully guaranteed. The quality of public expenditure, the tax system efficiency and the business environment are suboptimal. Bulgaria is largely dependent on imported energy and its energy market is not fully operational.