"Scientific research" Almanac

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  ON EVOLUTION AND THE NEW CHALLENGES FACING BANK MARKETING IN THE AFTERMATH OF THE FINANCIAL CRISIS

  In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners ... In times of a global financial and economic crisis and global banking collapse, effective bank marketing will be the key factor for successful stabilization of the ban-king system. The dynamic and volatile banking trends require a thorough reorganization of the concepts for strategic marketing planning and forecasting regarding customers, partners and shareholders. It will enable banks to turn the opportunities created by the globalization process into real profits and retain their key role of major financial intermediaries. In the highly competitive market of financial services one of the leading concepts in modern bank marketing requires that banks should set socially responsible and meaningful goals that would generate higher value for all stakeholders. The successful development of banks will depend on their awareness of the psychology and the various aspects of social behaviour changes and benefits.

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  STRESS TESTING ISSUES IN THE MODERN BANKS WORK

  The present article provides critical analysis of the existing practice for carrying out of stress-test in the banking sector in our country and abroad. It provides good grounds for accentuating on a number of unsolved or discussion issues, concerning: significance of the stress-tests; scope and periodicity of their implementation; identification ... The present article provides critical analysis of the existing practice for carrying out of stress-test in the banking sector in our country and abroad. It provides good grounds for accentuating on a number of unsolved or discussion issues, concerning: significance of the stress-tests; scope and periodicity of their implementation; identification of the specific risks, with potential negative effects; scenario modelling with specifying key risk parameters (factors), subject of shocking changes; performance of comparative analysis of the methods for implementing stress-tests and outlining of their advantages and disadvantages; specifics of implementation of the so-called „reverse” stress-tests, etc.

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  TRENDS IN THE DEVELOPMENT OF PROFITABILITY AND RISK PROFILE OF THE BANKING SECTOR IN OUR COUNTRY

  This paper discusses the impact of the financial crisis on the profitability and risk profile of the banking sector in our country. The problem is studied at two levels – at a macroeconomic level (the banking system as a whole) and at a microeconomic level (particular banks). An indicator is derived for a complex binding of profit and risk ... This paper discusses the impact of the financial crisis on the profitability and risk profile of the banking sector in our country. The problem is studied at two levels – at a macroeconomic level (the banking system as a whole) and at a microeconomic level (particular banks). An indicator is derived for a complex binding of profit and risk (risk-weighted profitability), its dynamics is traced and the factors that influence it are outlined.