"Scientific research" Almanac

More titles

• 

  STUDY OF THE STATE-OF-THE-ART, POSSIBILITIES AND PROSPECTS OF IMPLEMENTING ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS

  Customer relationship management in financial enterprises is a key strategic factor for their success. In recent years this sector recognizes the importance of the Internet as a unified platform for doing business and as a main communication environment. Online banking, online insurance, personal customer service of various health, pension and ... Customer relationship management in financial enterprises is a key strategic factor for their success. In recent years this sector recognizes the importance of the Internet as a unified platform for doing business and as a main communication environment. Online banking, online insurance, personal customer service of various health, pension and insurance funds is impossible without a fully integrated electronic customer relationship management system (e-CRM System). The study aims to outline the results of a survey in 24 Bulgarian financial institutions with regard to: proliferation of e-CRM systems, architectural and functional features, and non-economic effects and benefits of their implementation, return on investment. Models were proposed for improving the system and customer-oriented business process.

• 

  A STUDY ON HUMAN RESOURCES IN LARGE BUSINESS ORGANIZATIONS

  Human resources are the key factor for the development of every business organization. Based on multivariable analysis of significant amount of statistical and empirical data we have consistently deduced a number of very interesting conclusions and generalizations about the state and the environment in which major business organizations operate in ... Human resources are the key factor for the development of every business organization. Based on multivariable analysis of significant amount of statistical and empirical data we have consistently deduced a number of very interesting conclusions and generalizations about the state and the environment in which major business organizations operate in our country. The results of an in-depth survey of human resources in large businesses in Bulgaria are also presented. Particular attention is paid to the extent of the impact of environment on these resources. There is an emphasis on the best practices and problems related to their management and use as well as the challenges facing them. A number of ideas for improving the management of human re¬sources and their more rational use are justified and systematically presented.

• 

  STUDYING THE POSSIBILITIES FOR A FUTURE DEVELOPMENT OF DISTANCE LEARNING MASTER’S DEGREE PROGRAMMES AT D. A. TSENOV ACADEMY OF ECONOMICS

  The main objective of the project is to study the possibilities for the future development of distance learning Master’s degree programmes at D. A. Tsenov Academy of Economics. To achieve this, the following has to be done: forming a clear picture of the demand for graduates; identifying opportunities for improving the quality of the elements of ... The main objective of the project is to study the possibilities for the future development of distance learning Master’s degree programmes at D. A. Tsenov Academy of Economics. To achieve this, the following has to be done: forming a clear picture of the demand for graduates; identifying opportunities for improving the quality of the elements of the educational process; drawing up proposals for future development and improvement of the VJL Web-based learning system; defining a vision of D. A. Tsenov Academy of Economics’ market behaviour in terms of distance learning Master’s degree programmes.