"Scientific research" Almanac

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  STUDY OF THE STATE-OF-THE-ART, POSSIBILITIES AND PROSPECTS OF IMPLEMENTING ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS

  Customer relationship management in financial enterprises is a key strategic factor for their success. In recent years this sector recognizes the importance of the Internet as a unified platform for doing business and as a main communication environment. Online banking, online insurance, personal customer service of various health, pension and ... Customer relationship management in financial enterprises is a key strategic factor for their success. In recent years this sector recognizes the importance of the Internet as a unified platform for doing business and as a main communication environment. Online banking, online insurance, personal customer service of various health, pension and insurance funds is impossible without a fully integrated electronic customer relationship management system (e-CRM System). The study aims to outline the results of a survey in 24 Bulgarian financial institutions with regard to: proliferation of e-CRM systems, architectural and functional features, and non-economic effects and benefits of their implementation, return on investment. Models were proposed for improving the system and customer-oriented business process.

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  DEVELOPMENT OF A METHODOLOGY FOR RISK MANAGEMENT IN BUSINESS ORGANIZATIONS (ORGANIZATIONAL AND TECHNOLOGICAL ASPECTS)

  Risk management is an essential element of the structure of corporate man-agement. It is used to solve multifaceted and complex tasks that largely determine the development and success of an organization. The dynamics of the surrounding envi-ronment requires the establishment of an adequate mechanism to facilitate the process of risk management in ... Risk management is an essential element of the structure of corporate man-agement. It is used to solve multifaceted and complex tasks that largely determine the development and success of an organization. The dynamics of the surrounding envi-ronment requires the establishment of an adequate mechanism to facilitate the process of risk management in business organizations. In this light, an attempt was made to create a methodology to facilitate the process of organizational risk management. Stud¬ying the theoretical formulations of this issue and the practice of Bulgarian firms has led to the conclusion that it is possible to move towards a standardization method for risk management and that this process needs to be integrated in companies as part of their overall management system.

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  A STUDY ON HUMAN RESOURCES IN LARGE BUSINESS ORGANIZATIONS

  Human resources are the key factor for the development of every business organization. Based on multivariable analysis of significant amount of statistical and empirical data we have consistently deduced a number of very interesting conclusions and generalizations about the state and the environment in which major business organizations operate in ... Human resources are the key factor for the development of every business organization. Based on multivariable analysis of significant amount of statistical and empirical data we have consistently deduced a number of very interesting conclusions and generalizations about the state and the environment in which major business organizations operate in our country. The results of an in-depth survey of human resources in large businesses in Bulgaria are also presented. Particular attention is paid to the extent of the impact of environment on these resources. There is an emphasis on the best practices and problems related to their management and use as well as the challenges facing them. A number of ideas for improving the management of human re¬sources and their more rational use are justified and systematically presented.