"Scientific research" Almanac

More titles

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  STUDY OF THE WEB ANALYTICS MARKET

  Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key ... Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key indicators and functionalities for web analytics. The results of a study of web analytics tools market are presented. The study identifies the structure of web analytics market, on which Google Analytics has established an unrivaled leadership (both globally and in Bulgaria in particular). One of the findings is that site owners lack sufficient knowledge about the web analytics benefits. This deficiency can be compensated by creating an interactive training module that promotes the benefits of web analytics tools.

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  RESEARCH ON THE INFLUENCE OF THE EU INTEGRATION ON THE INTENSITY OF BULGARIA’S INTRA-INDUSTRY TRADE (IIT)

  The international trade liberalisation is a natural prerequisite for the growth of intra-industry trade volume between countries. In the EU this trend is influenced by the enlargement process, which involves the introduction and application of a general legal basis. In this context, the study aims to capture the trends and changes in the structure ... The international trade liberalisation is a natural prerequisite for the growth of intra-industry trade volume between countries. In the EU this trend is influenced by the enlargement process, which involves the introduction and application of a general legal basis. In this context, the study aims to capture the trends and changes in the structure of IIT between Bulgaria and EU countries and to evaluate the effects of the established trade patterns between the abovementioned countries. The main focus of the research, in the context of the Bulgarian intra-industry specialization within the EU, is on the volume and structure of the trade flows between Bulgaria and EU countries. With a view to achieving greater thoroughness the IIT structures (import and export) of the EU Member States are treated aggregately.

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  ANALYSIS OF BULGARIA’S SPECIALIZATION IN THE FIELD OF FOREIGN TRADE IN AGRICULTURAL PRODUCTS

  The present survey aims to study the dynamics of the foreign trade flows of agricultural products between Bulgaria and the other EU Member States, the Balkan countries and the former members of CEFTA (until 2007). Using a methodological toolbox the author measures the degree of trade specialization of our country in the field of import and export ... The present survey aims to study the dynamics of the foreign trade flows of agricultural products between Bulgaria and the other EU Member States, the Balkan countries and the former members of CEFTA (until 2007). Using a methodological toolbox the author measures the degree of trade specialization of our country in the field of import and export of agricultural products in terms of separate product groups. In the process of research the author follows the dynamics of specialization in the field of trade in agricultural products and outlines the changes in the export and import flows resulting from various economic and political factors as well as defines the degree of effect of these changes on the economic development.