"Scientific research" Almanac

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  SYSTEM OF NATIONAL ACCOUNTS – INSTRUMENT OF MACROECONOMIC ANALYSIS

  SNA is one of the most important instruments of macroeconomic analysis, presenting numerous possibilities for research, modeling and forecasting in the national economy. The study lays out a summary of the contents and new aspects of SNA’2008. The study identifies the ways in which SNA data could and should be used for the purpose of ... SNA is one of the most important instruments of macroeconomic analysis, presenting numerous possibilities for research, modeling and forecasting in the national economy. The study lays out a summary of the contents and new aspects of SNA’2008. The study identifies the ways in which SNA data could and should be used for the purpose of macroeconomic analysis. Development forecasts for Bulgaria have been created on the basis of macroeconomic indicators. The study presents the results of an opinion poll, examining the degree of popularity of SNA among economists and their attitude towards the aspects of its practical application.

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  DEBT AND MACROECONOMIC VARIABLES IN THE CONTEXT OF THE “EUROPE 2020” STRATEGY

  Theoretical formulations about the nature, characteristics and directions of influence of government debt and government deficits on the main macroeconomic variables are clarified. The size, dynamics and maintenance of all financial obligations undertaken by and on behalf of the state, representing the obligation of the state, covering internal ... Theoretical formulations about the nature, characteristics and directions of influence of government debt and government deficits on the main macroeconomic variables are clarified. The size, dynamics and maintenance of all financial obligations undertaken by and on behalf of the state, representing the obligation of the state, covering internal and external debt are analysed. The dynamics and trends of change in government debt and its relationship with key macroeconomic variables are studied.

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  STUDY OF THE WEB ANALYTICS MARKET

  Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key ... Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key indicators and functionalities for web analytics. The results of a study of web analytics tools market are presented. The study identifies the structure of web analytics market, on which Google Analytics has established an unrivaled leadership (both globally and in Bulgaria in particular). One of the findings is that site owners lack sufficient knowledge about the web analytics benefits. This deficiency can be compensated by creating an interactive training module that promotes the benefits of web analytics tools.