"Scientific research" Almanac

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

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  EVALUATION OF THE STUDENTS INFORMATION NEEDS IN “D. A. TSENOV” ACADEMY OF ECONOMICS

  Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors as: the student’s potential, competence and motivation of the faculty, quality and quantity of the equipment. This ... Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors as: the student’s potential, competence and motivation of the faculty, quality and quantity of the equipment. This study is focused on the third component, in particular, on the equipment of educational process with modern information technologies. Emphases in the study are two: (a) structuring the needs of internet resources of students in the D. A. Tsenov Academy of Economics and (b) evaluating the potential spread of wireless internet among the student community. Results indicate that students are among the most active users of internet, mobile computers and wireless internet technologies. Students’ satisfaction with the internet resources, supplied in the Tsenov Academy of Economics is relatively low. The main recommendation for increasing the level of satisfaction is expanding the existing wireless internet network, thereby ensuring more reliable, more stable and faster data traffic.

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  SURVEY SYSTEM FOR THE STUDENTS’ SATISFACTION FROM THE EDUCATION QUALITY IN “D. A. TSENOV” ACADEMY OF ECONOMICS, SVISHTOV

  The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse link with the students can the high school define the degree of completion of her goals and her main priorities. ... The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse link with the students can the high school define the degree of completion of her goals and her main priorities. The students’ satisfaction is important indicator, which influences both the expectations and perceptions of the other students. After the satisfaction is measured and estimated it can serve as an indicator for the future students’ satisfaction and to major degree generates the students’ marks. The cycle of the students’ satisfaction can be represented as: expectations – performance – experience – perception and evaluation – expression and satisfaction – new expectations. The main goal of the project ¹37 at ISR at Tsenov academy of economics is to survey this problem by the creation of the unified system for the measurement, estimation and analysis of the students’ satisfaction from the quality of the education.