"Scientific research" Almanac

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

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  RESEARCH OF PUBLIC-PRIVATE PARTNERSHIPS INFLUENCE ON THE ECONOMY

  The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and unconventional decision-making in public servicing as well as modernization of infrastructure and public utilities. ... The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and unconventional decision-making in public servicing as well as modernization of infrastructure and public utilities. International experience reveals that public-private partnership (PPP) has turned out to be the most successful financial tool to provide funding for public infrastructure in times when central government and municipalities lack the necessary financial resources on the one hand and maximum effectiveness of invested capital is imperative on the other. This project relies on the theoretical consideration of the essence of public-private partnerships as well as empirical research of some operating public-private partnerships in Veliko Tarnovo region.

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  TOPICAL PROBLEMS OF THE ACCOUNTING IN THE FINANCIAL SECTOR

  The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for the accounting systems of financial enterprises. The study analyzes the status of the accounting practices adopted ... The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for the accounting systems of financial enterprises. The study analyzes the status of the accounting practices adopted by commercial banks, state budget enterprises, insurance companies, and social security funds. The authors provide substantiated solutions of some theoretical, methodology-related, and practical accounting problems pertaining to the financial sector enterprises. The approbation thereof in the enterprises subjected to the study improves the quality of their accounting information output.