"Scientific research" Almanac

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

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  RESEARCH AND ANALYSIS OF APPLICATION OF VIRTUALIZATION IN THE EDUCATIONAL PROCESS,TEACHING AND RESEARCH IN SUBJECTS RELATED TO INFORMATION TECHNOLOGIES

  The global financial crisis set the modern companies several challenges associated with effective management and use of available resources and to optimize and reduce financial costs. Systems virtualization is one of the solutions that help to reduce the necessary equipment for an organization by optimizing use of existing hardware, combined with ... The global financial crisis set the modern companies several challenges associated with effective management and use of available resources and to optimize and reduce financial costs. Systems virtualization is one of the solutions that help to reduce the necessary equipment for an organization by optimizing use of existing hardware, combined with increasing fault tolerance of systems as well as easier maintenance and management of existing IT resources, which in turn reducing the incidental expenses of the organization for the maintenance of IT equipment. Project implementation in the Academy reduce the total number of supported physical servers, removing part of the accompanying infrastructure, reducing the cost of redundancy, maintenance, spare parts and consumed electric power, coupled with easier management, increased performance and increased fault tolerance. The developed virtual environment helped to build a test environment in which teachers, students and IT professionals from Academic Computer Centre may, in real conditions to test the latest software solutions and services without creating a risk for the normal functioning of the existing IT infrastructure for administrative and teaching within the Academy.

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  TOPICAL PROBLEMS OF THE ACCOUNTING IN THE FINANCIAL SECTOR

  The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for the accounting systems of financial enterprises. The study analyzes the status of the accounting practices adopted ... The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for the accounting systems of financial enterprises. The study analyzes the status of the accounting practices adopted by commercial banks, state budget enterprises, insurance companies, and social security funds. The authors provide substantiated solutions of some theoretical, methodology-related, and practical accounting problems pertaining to the financial sector enterprises. The approbation thereof in the enterprises subjected to the study improves the quality of their accounting information output.