• Icon to change language to english
  • Icon to change language to english

THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

Authors

Keywords
-

Summary
Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries.

This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

JEL: -
Pages: 46
Price: 3 Points

More titles

  • RESEARCH OF PUBLIC-PRIVATE PARTNERSHIPS INFLUENCE ON THE ECONOMY

    The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and unconventional decision-making in public servicing as well as modernization of infrastructure and public utilities. ...

  • INTERNATIONALIZATION OF COMPANIES FROM THE SERVICE SECTOR IN BULGARIA

    The process of internationalization in services is a new socio-economic phenomenon, a present topic that is still not enough researched. Services are becoming an important component of the expanded reproduction in the national economy. This sector is seen as a “generator” of economic growth, so its importance in the economies of individual ...

  • FEASIBILITY STUDY TO IMPROVE THE MANAGEMENT OF BUSINESS PROCESSES IN NPP “KOZLODUY”

    In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence is a category that is closely subjective for each unit and in this sense we can say that this is the goal of any ...