"Scientific research" Almanac

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  THIRD STREAM ACTIVITIES AND ALUMNI RELATIONS AT THE UNIVERSITIES

  This material explores the role of alumni relations as a factor for the development of Tsenov Academy of Economics` third stream activities. Graduates of Tsenov Academy of Economics are regarded as bearers of knowledge and skills which are inexhaustible strategic capital on competition at the educational market. With their help, the Academy can ... This material explores the role of alumni relations as a factor for the development of Tsenov Academy of Economics` third stream activities. Graduates of Tsenov Academy of Economics are regarded as bearers of knowledge and skills which are inexhaustible strategic capital on competition at the educational market. With their help, the Academy can significantly extend the type and scope of third stream activities, to attract an increasing flow of prospective students, students, business partners, material and financial resources, to further strengthen the social and cultural impact on the external environment.

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  RESEARCH ON THE STATE AND DEVELOPMENT OF E-BUSINESS AND ELECTRONIC COMMERCE VARIANTS IN BULGARIAN SMALL AND MEDIUM ENTERPRISES

  In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks and variants of the online commerce system in this sector are developed. Methodological foundations for creating a ... In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks and variants of the online commerce system in this sector are developed. Methodological foundations for creating a Web site of the enterprise as a basic component of e-commerce system are described. A strategy for use of the possibilities of the Internet in the business of small and medium businesses is presented. A model business plan for building a Web site with a brief description of the main tasks that must be solved is suggested. A comparative analysis of two approaches to building corporate Web site is made, and several important practical considerations in choosing a variant are presented. The most important problems in the practical building of the site are explored - the design of the site content, the model of the homepage, the promotion and marketing of the site, the main cost items and the place of the site in the corporate infrastructure. An exemplary business plan for building an Internet store of a small and medium enterprise, taking into account the main types of costs and the possibilities of effectiveness of the project, is proposed.

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  TRADE INTERMEDIARIES RELATIONSHIP MANAGEMENT IMPROVEMENT IN THE CONDITIONS OF ECONCMIC CRISIS

  The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the ... The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.