"Scientific research" Almanac

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  TOPICAL PROBLEMS OF THE ACCOUNTING IN THE FINANCIAL SECTOR

  The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for the accounting systems of financial enterprises. The study analyzes the status of the accounting practices adopted ... The constantly growing requirements towards the accounting information about the activities of every business call for theoretically grounded and feasible solutions of some specific accounting problems. This is especially true for the accounting systems of financial enterprises. The study analyzes the status of the accounting practices adopted by commercial banks, state budget enterprises, insurance companies, and social security funds. The authors provide substantiated solutions of some theoretical, methodology-related, and practical accounting problems pertaining to the financial sector enterprises. The approbation thereof in the enterprises subjected to the study improves the quality of their accounting information output.

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

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  RESEARCH ON THE STATE AND DEVELOPMENT OF E-BUSINESS AND ELECTRONIC COMMERCE VARIANTS IN BULGARIAN SMALL AND MEDIUM ENTERPRISES

  In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks and variants of the online commerce system in this sector are developed. Methodological foundations for creating a ... In this study the authors argue the need for rapid adopt of e-commerce in small and medium enterprises (SMEs). Based on data from studies, the current state of the use of ICT and Internet in SMEs is analyzed. Fundamental frameworks and variants of the online commerce system in this sector are developed. Methodological foundations for creating a Web site of the enterprise as a basic component of e-commerce system are described. A strategy for use of the possibilities of the Internet in the business of small and medium businesses is presented. A model business plan for building a Web site with a brief description of the main tasks that must be solved is suggested. A comparative analysis of two approaches to building corporate Web site is made, and several important practical considerations in choosing a variant are presented. The most important problems in the practical building of the site are explored - the design of the site content, the model of the homepage, the promotion and marketing of the site, the main cost items and the place of the site in the corporate infrastructure. An exemplary business plan for building an Internet store of a small and medium enterprise, taking into account the main types of costs and the possibilities of effectiveness of the project, is proposed.