"Scientific research" Almanac

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  DEVELOPMENT OF THE SYSTEM OF SCIENTIFIC RESEARCH AT D. A. TSENOV ACADEMY OF ECONOMICS (A modest anniversary – a modest view of what has been done)

  The study is dedicated to the fifteenth anniversary of the Institute of Scientific Research at D. A. Tsenov Academy of Economics and the decision to publish the Scientific Research Almanac. It makes a historical review and outlines the main points of the development of the institute and the almanac. It systematizes the issues and publications of ... The study is dedicated to the fifteenth anniversary of the Institute of Scientific Research at D. A. Tsenov Academy of Economics and the decision to publish the Scientific Research Almanac. It makes a historical review and outlines the main points of the development of the institute and the almanac. It systematizes the issues and publications of the Scientific Research Almanac. Current priorities are presented as well as some opportunities for the development of scientific research at D. A. Tsenov Academy of Economics.

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  STUDY OF THE WEB ANALYTICS MARKET

  Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key ... Aiming to increase the productivity of their marketing budgets, more companies realize the necessity of measuring the results of online activities. This study was prompted by the growing interest of business to use web analytics tools. It reviews some factors that affect the diffusion of web analytics tools and provides an overview of the key indicators and functionalities for web analytics. The results of a study of web analytics tools market are presented. The study identifies the structure of web analytics market, on which Google Analytics has established an unrivaled leadership (both globally and in Bulgaria in particular). One of the findings is that site owners lack sufficient knowledge about the web analytics benefits. This deficiency can be compensated by creating an interactive training module that promotes the benefits of web analytics tools.

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  INCOMES, CONSUMPTION AND ECONOMIC GROWTH

  Eeconomic growth can be influenced by a number of factors, but certainly among the most important ones are the incomes and consumption of the population. An increase in incomes leads to increased consumption, which in turn, stimulates pro-duction, i.e. the creation of more goods and services and therefore causes an increase in the volume of gross ... Eeconomic growth can be influenced by a number of factors, but certainly among the most important ones are the incomes and consumption of the population. An increase in incomes leads to increased consumption, which in turn, stimulates pro-duction, i.e. the creation of more goods and services and therefore causes an increase in the volume of gross output and therefore gross value added. In the process of implementing the project task we had to thoroughly analyse the triad of „income-consumption-economic growth”. We also processed a large amount of statistical information, analyzed data obtained from surveys and studied the research of Bulgarian and foreign authors.