"Scientific research" Almanac

More titles

• 

  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

• 

  FEASIBILITY STUDY TO IMPROVE THE MANAGEMENT OF BUSINESS PROCESSES IN NPP “KOZLODUY”

  In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence is a category that is closely subjective for each unit and in this sense we can say that this is the goal of any ... In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence is a category that is closely subjective for each unit and in this sense we can say that this is the goal of any organization which purpose it is hard to unify as a general rule. Modern management needs behavioral patterns ensure the removal of the uncertainty of global competition, but not models based on classical concepts of organizational integrity, and totally redesigned structures and approaches to development. Process management approach and in particular the concept of “Business Process Management” We offer such models for business development organization. Give a chance for the initial development of the organizations are in a difficult competitive situation. That is why Process management approach to increasingly become an economic reality.

• 

  EVALUATION OF THE STUDENTS INFORMATION NEEDS IN “D. A. TSENOV” ACADEMY OF ECONOMICS

  Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors as: the student’s potential, competence and motivation of the faculty, quality and quantity of the equipment. This ... Progress of society is in strong connection with generation, accumulation and sharing of knowledge. Leading role in this process should have the educational institutions. The quality of higher education is influenced by such factors as: the student’s potential, competence and motivation of the faculty, quality and quantity of the equipment. This study is focused on the third component, in particular, on the equipment of educational process with modern information technologies. Emphases in the study are two: (a) structuring the needs of internet resources of students in the D. A. Tsenov Academy of Economics and (b) evaluating the potential spread of wireless internet among the student community. Results indicate that students are among the most active users of internet, mobile computers and wireless internet technologies. Students’ satisfaction with the internet resources, supplied in the Tsenov Academy of Economics is relatively low. The main recommendation for increasing the level of satisfaction is expanding the existing wireless internet network, thereby ensuring more reliable, more stable and faster data traffic.