"Scientific research" Almanac

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

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  RESEARCH ON THE STATE OF DATA SECURITY WITHIN THE BUSINESS INFORMATION SYSTEMS OF SMALL AND MEDIUM ENTERPRISES AND THE DEVELOPMENT OF A POLICY AND A STRATEGY FOR INFORMATION SECURITY

  There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts are directed mainly towards the development and function of the site omitting the strategy safety problems of the ... There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts are directed mainly towards the development and function of the site omitting the strategy safety problems of the online business processes. Thus from the outset some basic requirements for effective e-commerce are not taken into account, and that consequently reflect negatively on the initiatives. The reasons are rooted in very limited resources for ICT and purchase of modern network equipment and protection technologies. Traditionally the role and importance of ICT and safety is underestimated, their solution is left on the last place in the priorities and in most cases there is no clear perspective and long-term strategy. The damages, the personnel may cause to SMEs as the least predictable and controlled security vulnerability, are underistiwated and it is not invested in training and improving the information culture of the employees. The attention of this study is focused on five main issues: • justification of the importance of safety and confidence for the successful development of small and medium business on the Internet; • collation and systematization analysing of risks and threats to the safety of e-commerce; • advanced technology to ensure the information security in the Web; • approach to creating a policy for safety of the electronic commerce in SMEs.

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  SURVEY SYSTEM FOR THE STUDENTS’ SATISFACTION FROM THE EDUCATION QUALITY IN “D. A. TSENOV” ACADEMY OF ECONOMICS, SVISHTOV

  The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse link with the students can the high school define the degree of completion of her goals and her main priorities. ... The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse link with the students can the high school define the degree of completion of her goals and her main priorities. The students’ satisfaction is important indicator, which influences both the expectations and perceptions of the other students. After the satisfaction is measured and estimated it can serve as an indicator for the future students’ satisfaction and to major degree generates the students’ marks. The cycle of the students’ satisfaction can be represented as: expectations – performance – experience – perception and evaluation – expression and satisfaction – new expectations. The main goal of the project ¹37 at ISR at Tsenov academy of economics is to survey this problem by the creation of the unified system for the measurement, estimation and analysis of the students’ satisfaction from the quality of the education.