"Scientific research" Almanac

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  TRADE INTERMEDIARIES RELATIONSHIP MANAGEMENT IMPROVEMENT IN THE CONDITIONS OF ECONCMIC CRISIS

  The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the ... The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.

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  THE EFFECT OF INNOVATIVE INFORMATION AND COMPUTER TECHNOLOGIES ON FOREIGN LANGUAGE TEACHING AT TSENOV ACADEMY OF ECONOMICS

  The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for improving the quality of foreign-languages learning. The indexes of improved quality of teaching and education by applying ... The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for improving the quality of foreign-languages learning. The indexes of improved quality of teaching and education by applying the Computer-Assisted Language Learning method include increased productiveness and efficiency of the learning process, as well as better accessibility and convenience, alongside higher motivation of students and tutors and overall institutional efficiency. In this paper, we have tried to present some key theoretical concepts regarding the efficiency of innovative methods in foreign languages teaching, as well as potential for their deployment in academic practice. The paper also summarises the findings of the research we conducted with the project The Effect of Innovative Information and Computer Technologies on Foreign Languages Teaching at Tsenov Academy of Economics in a pursuit of improving further the foreign-languages teaching process at the Academy by adding more value to the educational product.

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  RESEARCH ON THE STATE OF DATA SECURITY WITHIN THE BUSINESS INFORMATION SYSTEMS OF SMALL AND MEDIUM ENTERPRISES AND THE DEVELOPMENT OF A POLICY AND A STRATEGY FOR INFORMATION SECURITY

  There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts are directed mainly towards the development and function of the site omitting the strategy safety problems of the ... There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts are directed mainly towards the development and function of the site omitting the strategy safety problems of the online business processes. Thus from the outset some basic requirements for effective e-commerce are not taken into account, and that consequently reflect negatively on the initiatives. The reasons are rooted in very limited resources for ICT and purchase of modern network equipment and protection technologies. Traditionally the role and importance of ICT and safety is underestimated, their solution is left on the last place in the priorities and in most cases there is no clear perspective and long-term strategy. The damages, the personnel may cause to SMEs as the least predictable and controlled security vulnerability, are underistiwated and it is not invested in training and improving the information culture of the employees. The attention of this study is focused on five main issues: • justification of the importance of safety and confidence for the successful development of small and medium business on the Internet; • collation and systematization analysing of risks and threats to the safety of e-commerce; • advanced technology to ensure the information security in the Web; • approach to creating a policy for safety of the electronic commerce in SMEs.