"Scientific research" Almanac

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  SURVEY SYSTEM FOR THE STUDENTS’ SATISFACTION FROM THE EDUCATION QUALITY IN “D. A. TSENOV” ACADEMY OF ECONOMICS, SVISHTOV

  The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse link with the students can the high school define the degree of completion of her goals and her main priorities. ... The necessity of the complete system for measurement, estimation and analysis of the students’ satisfaction of the quality of education in Tsenov Academy of Economics is dictated by the fact that only through the creation of reverse link with the students can the high school define the degree of completion of her goals and her main priorities. The students’ satisfaction is important indicator, which influences both the expectations and perceptions of the other students. After the satisfaction is measured and estimated it can serve as an indicator for the future students’ satisfaction and to major degree generates the students’ marks. The cycle of the students’ satisfaction can be represented as: expectations – performance – experience – perception and evaluation – expression and satisfaction – new expectations. The main goal of the project ¹37 at ISR at Tsenov academy of economics is to survey this problem by the creation of the unified system for the measurement, estimation and analysis of the students’ satisfaction from the quality of the education.

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  THE EFFECT OF INNOVATIVE INFORMATION AND COMPUTER TECHNOLOGIES ON FOREIGN LANGUAGE TEACHING AT TSENOV ACADEMY OF ECONOMICS

  The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for improving the quality of foreign-languages learning. The indexes of improved quality of teaching and education by applying ... The wider introduction of modern IT in all spheres of public life, and especially in modern teaching and learning has lead to the growing recognition of Computer-Assisted Language Learning (CALL) as an innovative method for improving the quality of foreign-languages learning. The indexes of improved quality of teaching and education by applying the Computer-Assisted Language Learning method include increased productiveness and efficiency of the learning process, as well as better accessibility and convenience, alongside higher motivation of students and tutors and overall institutional efficiency. In this paper, we have tried to present some key theoretical concepts regarding the efficiency of innovative methods in foreign languages teaching, as well as potential for their deployment in academic practice. The paper also summarises the findings of the research we conducted with the project The Effect of Innovative Information and Computer Technologies on Foreign Languages Teaching at Tsenov Academy of Economics in a pursuit of improving further the foreign-languages teaching process at the Academy by adding more value to the educational product.

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.