"Scientific research" Almanac

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  TRADE INTERMEDIARIES RELATIONSHIP MANAGEMENT IMPROVEMENT IN THE CONDITIONS OF ECONCMIC CRISIS

  The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the ... The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.

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  INTERNATIONALIZATION OF COMPANIES FROM THE SERVICE SECTOR IN BULGARIA

  The process of internationalization in services is a new socio-economic phenomenon, a present topic that is still not enough researched. Services are becoming an important component of the expanded reproduction in the national economy. This sector is seen as a “generator” of economic growth, so its importance in the economies of individual ... The process of internationalization in services is a new socio-economic phenomenon, a present topic that is still not enough researched. Services are becoming an important component of the expanded reproduction in the national economy. This sector is seen as a “generator” of economic growth, so its importance in the economies of individual countries is steadily increasing. Important issue for Bulgaria is how the country could earn better from the concurrent development of two processes - increasing internationalization and the rising role of services. Therefore the objective of the research project is to discover the main aspects in the practice of companies in the Bulgarian services sector. The object of the study is the effects of processes of internationalization on Bulgarian companies. Essential features of internationalization in services are described. An assessment of options for its implementation in practice of local and foreign companies in this sector has been made.

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  RESEARCH ON THE STATE OF DATA SECURITY WITHIN THE BUSINESS INFORMATION SYSTEMS OF SMALL AND MEDIUM ENTERPRISES AND THE DEVELOPMENT OF A POLICY AND A STRATEGY FOR INFORMATION SECURITY

  There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts are directed mainly towards the development and function of the site omitting the strategy safety problems of the ... There is ample evidence that the information environment of small and medium companies are more vulnerable to security breaches. However, safety issues of small and medium businesses in our country is highly underestimated. Efforts are directed mainly towards the development and function of the site omitting the strategy safety problems of the online business processes. Thus from the outset some basic requirements for effective e-commerce are not taken into account, and that consequently reflect negatively on the initiatives. The reasons are rooted in very limited resources for ICT and purchase of modern network equipment and protection technologies. Traditionally the role and importance of ICT and safety is underestimated, their solution is left on the last place in the priorities and in most cases there is no clear perspective and long-term strategy. The damages, the personnel may cause to SMEs as the least predictable and controlled security vulnerability, are underistiwated and it is not invested in training and improving the information culture of the employees. The attention of this study is focused on five main issues: • justification of the importance of safety and confidence for the successful development of small and medium business on the Internet; • collation and systematization analysing of risks and threats to the safety of e-commerce; • advanced technology to ensure the information security in the Web; • approach to creating a policy for safety of the electronic commerce in SMEs.