"Scientific research" Almanac

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.

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  RESEARCH AND ANALYSIS OF APPLICATION OF VIRTUALIZATION IN THE EDUCATIONAL PROCESS,TEACHING AND RESEARCH IN SUBJECTS RELATED TO INFORMATION TECHNOLOGIES

  The global financial crisis set the modern companies several challenges associated with effective management and use of available resources and to optimize and reduce financial costs. Systems virtualization is one of the solutions that help to reduce the necessary equipment for an organization by optimizing use of existing hardware, combined with ... The global financial crisis set the modern companies several challenges associated with effective management and use of available resources and to optimize and reduce financial costs. Systems virtualization is one of the solutions that help to reduce the necessary equipment for an organization by optimizing use of existing hardware, combined with increasing fault tolerance of systems as well as easier maintenance and management of existing IT resources, which in turn reducing the incidental expenses of the organization for the maintenance of IT equipment. Project implementation in the Academy reduce the total number of supported physical servers, removing part of the accompanying infrastructure, reducing the cost of redundancy, maintenance, spare parts and consumed electric power, coupled with easier management, increased performance and increased fault tolerance. The developed virtual environment helped to build a test environment in which teachers, students and IT professionals from Academic Computer Centre may, in real conditions to test the latest software solutions and services without creating a risk for the normal functioning of the existing IT infrastructure for administrative and teaching within the Academy.

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  SOCIAL NETWORK ANALYSIS IN A VIRTUAL COLLABORATIVE LEARNING ENVIRONMENT

  The present study is focused on the social network analysis and its opportunities for identification and analysis of virtual social structures that emerge in the process of education. The social world and the relative position of the individual members and cliques within the social network is investigated and described, based on empirical data for ... The present study is focused on the social network analysis and its opportunities for identification and analysis of virtual social structures that emerge in the process of education. The social world and the relative position of the individual members and cliques within the social network is investigated and described, based on empirical data for online interactions (private messages and postings in course forums) between 901 actors (including 14 teachers, 2 administrators and 885 students) emerging in the learning environment of the elective course “Business communications in foreign language”. This can help in better understanding and managing of their behavior in the process of collaborative learning.