"Scientific research" Almanac

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  FEASIBILITY STUDY TO IMPROVE THE MANAGEMENT OF BUSINESS PROCESSES IN NPP “KOZLODUY”

  In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence is a category that is closely subjective for each unit and in this sense we can say that this is the goal of any ... In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence is a category that is closely subjective for each unit and in this sense we can say that this is the goal of any organization which purpose it is hard to unify as a general rule. Modern management needs behavioral patterns ensure the removal of the uncertainty of global competition, but not models based on classical concepts of organizational integrity, and totally redesigned structures and approaches to development. Process management approach and in particular the concept of “Business Process Management” We offer such models for business development organization. Give a chance for the initial development of the organizations are in a difficult competitive situation. That is why Process management approach to increasingly become an economic reality.

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  TRADE INTERMEDIARIES RELATIONSHIP MANAGEMENT IMPROVEMENT IN THE CONDITIONS OF ECONCMIC CRISIS

  The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the ... The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.

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  THE MEASURING AND EVALUATION OF RESULTS OF MARKETING ACTIVITY IN BULGARIAN ENTERPRISES - A STATE, PROBLEMS AND DECISIONS

  Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which ... Over the last decade, foreign economic literature and, to a smaller degree, economic journals in Bulgarian abound in scientific publications that focus on performance management, in particular on the approaches, models, and evaluators applied in the evaluation of performance results. A growing number of surveys aim to determine the extent to which such practices have become popular among companies in different countries. This project has been designed to promote economic research in a sphere which has not been fully examined so far, in evaluating marketing activity results as a functional dimension of company performance. The work of the team has been based on the assumption that marketing activities should be evaluated within the context of their input in the accomplishment of corporate strategic goals. Accordingly, the evaluation of marketing activities results and opportunities to beginning changes in small and medium-sized Bulgarian organizations was based on the same assumption.