• Icon to change language to english
  • Icon to change language to english

TRADE INTERMEDIARIES RELATIONSHIP MANAGEMENT IMPROVEMENT IN THE CONDITIONS OF ECONCMIC CRISIS

Authors

Keywords
-

Summary
The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too.

In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.

JEL: -
Pages: 34
Price: 3 Points

More titles

  • SOCIAL NETWORK ANALYSIS IN A VIRTUAL COLLABORATIVE LEARNING ENVIRONMENT

    The present study is focused on the social network analysis and its opportunities for identification and analysis of virtual social structures that emerge in the process of education. The social world and the relative position of the individual members and cliques within the social network is investigated and described, based on empirical data for ...

  • RESEARCH OF PUBLIC-PRIVATE PARTNERSHIPS INFLUENCE ON THE ECONOMY

    The presence of an up-to-date and sophisticated infrastructure signifies a fundamental stimulus for economic growth and hence raising people’s standard of living. Throughout its economic development our country needs fresh and unconventional decision-making in public servicing as well as modernization of infrastructure and public utilities. ...

  • FEASIBILITY STUDY TO IMPROVE THE MANAGEMENT OF BUSINESS PROCESSES IN NPP “KOZLODUY”

    In the global “turbulence” uncertainty increasingly engage the attention and desire of the leadership of business organizations to establish such rules and regulations to ensure the success of development. Organizational Excellence is a category that is closely subjective for each unit and in this sense we can say that this is the goal of any ...