"Scientific research" Almanac

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  INVESTIGATION OF THE RELATION BETWEEN EXTERNAL COSTS AND ECOEFFICIENCY

  The development of reliable methodologies for assessing the harmful effects of production and consumption of goods and services on the environment is a major challenge to the scientific community. Along with the existing indicators, indexes and other measurement tools, in recent years relevant quantitative methods for evaluating these influences ... The development of reliable methodologies for assessing the harmful effects of production and consumption of goods and services on the environment is a major challenge to the scientific community. Along with the existing indicators, indexes and other measurement tools, in recent years relevant quantitative methods for evaluating these influences have become increasingly popular and much used. By increasing the reliability of these methods the topical question of how they are integrated into the assessment of eco-efficiency of goods and services has been put forward. The aim of this project is to offer a scheme using external environmental costs in the evaluation of eco-efficiency. For that purpose, after a detailed analysis of the results taken from various sources, this project offers the basic steps of the integrated circuit, as well as different approaches for assessing eco-efficiency at macro level, and the software used for this purpose and support systems for decision-making. Computations have been performed and concrete results have been obtained.

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  IMPACT EVALUATION OF STRUCTURAL FUNDS ON LOCAL ECONOMIC DEVELOPMENT

  The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development ... The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development plans, where priorities and measures for funding from the Structural Funds are defined. The implementation of these plans will contribute to local economic development. The subject of the study is the impact of structural funds measures on the municipality development. During the survey methodology was adapted to assess the impact to the characteristics of small municipalities. There were conducted an evaluation of the impact of Belene Municipality. An analysis of the impact assessment and recommendations to local and central government are made.