"Scientific research" Almanac

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  DEVELOPMENT OF MARKETING STRATEGIES FOR AGRICULTURAL SUBSECTOR

  European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the ... European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the Community such as for e.g. Environmental protection and Healthcare, and because of that reason functioning and development of the Common Market of agriculture products should be accompanied by developing of Common Agriculture Policy. The project on the theme „Developing of marketing strategies for agricultural subsector” is oriented to examination of theoretical approaches and practical opportunities, which should be given by an effective marketing strategy to the organizations of agrarian sector in order to increase their revenue through: offering of agricultural products, which comply with the consumer needs of customers; optimizing of the process of contracting with the clients of agricultural products and raw materials; improving of the servicing and work with customers; retaining existing and attracting new customers; more effective realization of the agricultural products.

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  DEVELOPMENT OF A SYSTEM OF PROCEDURES FOR QUALITY ASSURANCE PLANNING PROCESS IN BUSINESS ORGANIZATIONS (ORGANIZATIONAL AND TECHNOLOGICAL ASPECTS)

  The main goal of every business organization is to provide quality products and services to its customers. This is why the companies must constantly generate competitive advantages and improve their business processes. The planning processes management systems have a significant potential in terms of their capability of solving complex corporate ... The main goal of every business organization is to provide quality products and services to its customers. This is why the companies must constantly generate competitive advantages and improve their business processes. The planning processes management systems have a significant potential in terms of their capability of solving complex corporate problems and their utilization improves the efficiency and competitiveness of the business organizations - a fact that calls for the implementation of a certification of this managerial function. The creation of a system of procedures and regulations governing the corporate planning activities aims to ensure the quality of corporate planning and business growth in the conditions of constantly improving European planning practice. The research is focused on the corporate planning practice analyzed in terms of constant improvement of business processes and corporate planning concepts.

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  THE OUTSOURCING AT BULGARIAN COMPANIES (EMPLOYMENT, RISKS, EFFECTS)

  The present study is directed at establishing the employment of out-sourcing at Bulgarian companies as a business model and the risks and implications of its utilization. The results of the study indicate that the greater part of the economic agents apply outsourcing in various degrees and in various forms. The basic positive effects have been ... The present study is directed at establishing the employment of out-sourcing at Bulgarian companies as a business model and the risks and implications of its utilization. The results of the study indicate that the greater part of the economic agents apply outsourcing in various degrees and in various forms. The basic positive effects have been determined as a result of awarding external contractors with functions, activities and processes which beforehand were carried out by means of own resources within the company – higher quality of products/services, access to the specific knowledge and experience of the outsourcing partner, optimizing the number of personnel, lowering costs, etc… At the same time, the possible exposures when applying this business strategy were identified – leaking of internal information and know-how of the company, falling into dependence upon the outsourcing partner, failure to deliver on the outsourcing contract, etc… We have articulated a number of conclusions and substantiated ideas on the successful employment of outsourcing at Bulgarian companies.