"Scientific research" Almanac

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  RAISING CORPORATE COMPETITIVENESS AS A COMPANY STRATEGY ELEMENT

  Raising corporate competitiveness is a fundamental problem of modern economy directly related to the optimization of company performance and its survival in a market environment. This is a permanent process which has to deal with a number of problems, and some of them have been explored in this work. This research focuses on the essence of ... Raising corporate competitiveness is a fundamental problem of modern economy directly related to the optimization of company performance and its survival in a market environment. This is a permanent process which has to deal with a number of problems, and some of them have been explored in this work. This research focuses on the essence of competitiveness as a corporate strategy element, and it identifies the differences between corporate competitiveness and corporate production competitiveness. Some major factors that determine corporate competitiveness have been considered, such as resources, finance, technical equipment available, pricing, etc. This work also focuses on practical solutions to problems related to corporate competitiveness. These solutions were prompted after conducting a survey among manufacturers of dairy products. The findings of the practical survey were also used to analyze the real condition of corporate competitiveness of companies in the branch, as well as to make some recommendations towards raising that competitiveness.

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  INVESTIGATING THE TOURIST FIRM INFORMATION SYSTEM CAPABILITIES FOR ADAPTATION TOWARD CONTEMPORARY ECONOMIC CONDITIONS

  New Information and Communication Technology (ICT) adoption for effective tourist information systems is an extremely imperative and indispensable process. It will allow increasing the range of clients’ services, to improve business organization, to decrease the costs, to raise the effectiveness of partners’ interaction and to receive a wide ... New Information and Communication Technology (ICT) adoption for effective tourist information systems is an extremely imperative and indispensable process. It will allow increasing the range of clients’ services, to improve business organization, to decrease the costs, to raise the effectiveness of partners’ interaction and to receive a wide access to a variety of information resources. For the purpose of this scientific-practical research a special system of criteria for assessment of tourist firms’ information systems has been developed. The project team has investigated the information systems of 100 tourist firms and hotels. As a result of this research some solutions for raising the effectiveness and information service quality have been suggested. Some issues about online services, reservation and geographical systems were discussed and how they contribute for tourist product and services personalization.

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  DEVELOPMENT OF MARKETING STRATEGIES FOR AGRICULTURAL SUBSECTOR

  European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the ... European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the Community such as for e.g. Environmental protection and Healthcare, and because of that reason functioning and development of the Common Market of agriculture products should be accompanied by developing of Common Agriculture Policy. The project on the theme „Developing of marketing strategies for agricultural subsector” is oriented to examination of theoretical approaches and practical opportunities, which should be given by an effective marketing strategy to the organizations of agrarian sector in order to increase their revenue through: offering of agricultural products, which comply with the consumer needs of customers; optimizing of the process of contracting with the clients of agricultural products and raw materials; improving of the servicing and work with customers; retaining existing and attracting new customers; more effective realization of the agricultural products.