"Scientific research" Almanac

More titles

• 

  RAISING CORPORATE COMPETITIVENESS AS A COMPANY STRATEGY ELEMENT

  Raising corporate competitiveness is a fundamental problem of modern economy directly related to the optimization of company performance and its survival in a market environment. This is a permanent process which has to deal with a number of problems, and some of them have been explored in this work. This research focuses on the essence of ... Raising corporate competitiveness is a fundamental problem of modern economy directly related to the optimization of company performance and its survival in a market environment. This is a permanent process which has to deal with a number of problems, and some of them have been explored in this work. This research focuses on the essence of competitiveness as a corporate strategy element, and it identifies the differences between corporate competitiveness and corporate production competitiveness. Some major factors that determine corporate competitiveness have been considered, such as resources, finance, technical equipment available, pricing, etc. This work also focuses on practical solutions to problems related to corporate competitiveness. These solutions were prompted after conducting a survey among manufacturers of dairy products. The findings of the practical survey were also used to analyze the real condition of corporate competitiveness of companies in the branch, as well as to make some recommendations towards raising that competitiveness.

• 

  DEVELOPMENT OF MARKETING STRATEGIES FOR AGRICULTURAL SUBSECTOR

  European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the ... European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the Community such as for e.g. Environmental protection and Healthcare, and because of that reason functioning and development of the Common Market of agriculture products should be accompanied by developing of Common Agriculture Policy. The project on the theme „Developing of marketing strategies for agricultural subsector” is oriented to examination of theoretical approaches and practical opportunities, which should be given by an effective marketing strategy to the organizations of agrarian sector in order to increase their revenue through: offering of agricultural products, which comply with the consumer needs of customers; optimizing of the process of contracting with the clients of agricultural products and raw materials; improving of the servicing and work with customers; retaining existing and attracting new customers; more effective realization of the agricultural products.

• 

  THE OUTSOURCING AT BULGARIAN COMPANIES (EMPLOYMENT, RISKS, EFFECTS)

  The present study is directed at establishing the employment of out-sourcing at Bulgarian companies as a business model and the risks and implications of its utilization. The results of the study indicate that the greater part of the economic agents apply outsourcing in various degrees and in various forms. The basic positive effects have been ... The present study is directed at establishing the employment of out-sourcing at Bulgarian companies as a business model and the risks and implications of its utilization. The results of the study indicate that the greater part of the economic agents apply outsourcing in various degrees and in various forms. The basic positive effects have been determined as a result of awarding external contractors with functions, activities and processes which beforehand were carried out by means of own resources within the company – higher quality of products/services, access to the specific knowledge and experience of the outsourcing partner, optimizing the number of personnel, lowering costs, etc… At the same time, the possible exposures when applying this business strategy were identified – leaking of internal information and know-how of the company, falling into dependence upon the outsourcing partner, failure to deliver on the outsourcing contract, etc… We have articulated a number of conclusions and substantiated ideas on the successful employment of outsourcing at Bulgarian companies.