"Scientific research" Almanac

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  DEVELOPMENT OF MARKETING STRATEGIES FOR AGRICULTURAL SUBSECTOR

  European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the ... European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the Community such as for e.g. Environmental protection and Healthcare, and because of that reason functioning and development of the Common Market of agriculture products should be accompanied by developing of Common Agriculture Policy. The project on the theme „Developing of marketing strategies for agricultural subsector” is oriented to examination of theoretical approaches and practical opportunities, which should be given by an effective marketing strategy to the organizations of agrarian sector in order to increase their revenue through: offering of agricultural products, which comply with the consumer needs of customers; optimizing of the process of contracting with the clients of agricultural products and raw materials; improving of the servicing and work with customers; retaining existing and attracting new customers; more effective realization of the agricultural products.

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  SECTOR LEVEL ANALYSIS OF FACTORS INFLUENCING LABOR PRODUCTIVITY IN THE BULGARIAN ECONOMY

  The Bulgarian economy has the lowest labor productivity in the EU. In order to find the reason for the occurrence of this problem, are investigated the factors, influencing the labor productivity on a disaggregate level. In this paper are analyzed fourteen industries for a seven years period (2001 to 2007) using annual data. This research applies ... The Bulgarian economy has the lowest labor productivity in the EU. In order to find the reason for the occurrence of this problem, are investigated the factors, influencing the labor productivity on a disaggregate level. In this paper are analyzed fourteen industries for a seven years period (2001 to 2007) using annual data. This research applies the Zellner’s method for estimation of systems with simultaneous equations to estimate the influence of six selected factors on labor productivity. The findings of the research include negative influence of the expenditures for tangible assets in agriculture, positive impact of wages in most industries except mining, weak or no influence of the FDI levels and strong influence of inflation in all industries.

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  DEVELOPMENT OF ECO-EFFECTIVE MODEL OF CORPORATE MANAGEMENT OF THE BULGARIAN COMPANIES

  The project is related to the development of an eco-effective model of corporate management of the Bulgarian companies. Expectations are that it will serve as the basis for implementing an environment-friendly corporate management, which will successfully address the current global environmental and economic challenges. The new eco-effective model ... The project is related to the development of an eco-effective model of corporate management of the Bulgarian companies. Expectations are that it will serve as the basis for implementing an environment-friendly corporate management, which will successfully address the current global environmental and economic challenges. The new eco-effective model of corporate management is based on the popular concept “4E” and its main components: Equity, Efficiency, Ecology and Ethics.