"Scientific research" Almanac

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  DEVELOPMENT OF MARKETING STRATEGIES FOR AGRICULTURAL SUBSECTOR

  European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the ... European Union policy in the area of agriculture is settled as a standard in article 32-38 of the Convention of the European Community and it is one of the most complicated and most variegated measures to influence among the policies of the European Community. This policy is integrated in various ways in number of other independent policies of the Community such as for e.g. Environmental protection and Healthcare, and because of that reason functioning and development of the Common Market of agriculture products should be accompanied by developing of Common Agriculture Policy. The project on the theme „Developing of marketing strategies for agricultural subsector” is oriented to examination of theoretical approaches and practical opportunities, which should be given by an effective marketing strategy to the organizations of agrarian sector in order to increase their revenue through: offering of agricultural products, which comply with the consumer needs of customers; optimizing of the process of contracting with the clients of agricultural products and raw materials; improving of the servicing and work with customers; retaining existing and attracting new customers; more effective realization of the agricultural products.

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  INVESTIGATING THE TOURIST FIRM INFORMATION SYSTEM CAPABILITIES FOR ADAPTATION TOWARD CONTEMPORARY ECONOMIC CONDITIONS

  New Information and Communication Technology (ICT) adoption for effective tourist information systems is an extremely imperative and indispensable process. It will allow increasing the range of clients’ services, to improve business organization, to decrease the costs, to raise the effectiveness of partners’ interaction and to receive a wide ... New Information and Communication Technology (ICT) adoption for effective tourist information systems is an extremely imperative and indispensable process. It will allow increasing the range of clients’ services, to improve business organization, to decrease the costs, to raise the effectiveness of partners’ interaction and to receive a wide access to a variety of information resources. For the purpose of this scientific-practical research a special system of criteria for assessment of tourist firms’ information systems has been developed. The project team has investigated the information systems of 100 tourist firms and hotels. As a result of this research some solutions for raising the effectiveness and information service quality have been suggested. Some issues about online services, reservation and geographical systems were discussed and how they contribute for tourist product and services personalization.

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  CHALLENGES FOR THE MANAGEMENT OF TANGIBLE ASSETS IN THE ENTERPRISE

  Enterprises of different industrial production sectors have realized a long time ago necessity of asset management. Even more these management activities have become irreversible firm strategy’s attribute for increasing potential and finance security of the economic units. Their practice in a few big industrial enterprises result in decreasing ... Enterprises of different industrial production sectors have realized a long time ago necessity of asset management. Even more these management activities have become irreversible firm strategy’s attribute for increasing potential and finance security of the economic units. Their practice in a few big industrial enterprises result in decreasing operative expenditure in 20-40 % and increasing the capacity of production with 5-10 % without necessity of additional capital investment. The choice of one or another asset management system is determined by the character and dynamic of the industrial sector, market environment and the existing law restricts. The sub-sector C “Production of medicinal substances and products” and section 21.1 “Production of pharmaceutical drugs” have established place in the overall structure of our industrial production. Over the last decade companies from the sub-sector suffered a number of transformations associated with a change of form of ownership and renovation of production facilities. With the advent of powerful international companies like “GlaxoSmithKline” and “Actavis” opportunities were created for the actual construction of systems for asset management.