"Scientific research" Almanac

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  SPECULATIVE DECISIONS PRECISION ENHANCING TECHNIQUES ON THE EXCHANGE MARKET

  The realization of the instrumentation of technical analysis has been applied intensely in the field on the one hand and has suffered a relatively vague realization in Bulgarian academia on the other. This research paper focuses on the fundamental techniques of quantitative analysis that make possible the forecast of fluctuations in foreign ... The realization of the instrumentation of technical analysis has been applied intensely in the field on the one hand and has suffered a relatively vague realization in Bulgarian academia on the other. This research paper focuses on the fundamental techniques of quantitative analysis that make possible the forecast of fluctuations in foreign currencies quotations. The former relates to the main purpose of the current paper – to analyze the fluctuations in the market trend on the currency market and to reveal the potential of this specific approach to optimize the speculative decisions market players make. In order to achieve this purpose the following issues need to be resolved: systematization and characterization of the fundamental theoretical concepts on which contemporary analytical techniques are based; quantitative analysis of the market trend involving calculated indicators which include the basic price prerequisites.

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  MODERN DIMENSIONS OF THE POLICIES AND STRATEGIES “ANTI-POVERTY” IN BULGARIA IN THE CONTEXT OF THE EUROPEAN SOCIAL MODEL

  Some fundamental problems underlined in the project are discussed. In so far as the volume allows, the basic theoretical and conceptual foundations of poverty its functions and types are affected. The focus is primarily on labor market flexibility, on economic activity and employment. The regions with the highest poverty in the country are ... Some fundamental problems underlined in the project are discussed. In so far as the volume allows, the basic theoretical and conceptual foundations of poverty its functions and types are affected. The focus is primarily on labor market flexibility, on economic activity and employment. The regions with the highest poverty in the country are justified. The most sought and implemented programs and measures for employment with the regions with the highest unemployment rates are disclosed. The emphasis is placed on their effectiveness. Based on the opinions of specialists dealing with the problems of areas with high level of poverty, some critical remarks about the effectiveness of their use are made. At the same time, policy problems of social assistance for poverty reduction are placed and processed. Programs for guaranteed minimum income and target energy assistance carried out to reduce poverty in the poorest regions are highlighted.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.