"Scientific research" Almanac

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  ENERGY AND GREENING OF ENERGY PRODUCTION

  In today's economic conditions Greening of industrial production is important for solving various, new and unfamiliar problems for the economy. By going green industrial production provides quality competitiveness of finished products of domestic and international markets; to facilitate technical cooperation between stakeholders; man in its ... In today's economic conditions Greening of industrial production is important for solving various, new and unfamiliar problems for the economy. By going green industrial production provides quality competitiveness of finished products of domestic and international markets; to facilitate technical cooperation between stakeholders; man in its activities and nature are protected from harmful effects of applied technologies and processes. One of the most important contemporary trends is its use of renewable energy. Led by the state policy creates the necessary conditions for their wider application.

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  IMPACT EVALUATION OF STRUCTURAL FUNDS ON LOCAL ECONOMIC DEVELOPMENT

  The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development ... The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development plans, where priorities and measures for funding from the Structural Funds are defined. The implementation of these plans will contribute to local economic development. The subject of the study is the impact of structural funds measures on the municipality development. During the survey methodology was adapted to assess the impact to the characteristics of small municipalities. There were conducted an evaluation of the impact of Belene Municipality. An analysis of the impact assessment and recommendations to local and central government are made.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.