"Scientific research" Almanac

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  IMPACT EVALUATION OF STRUCTURAL FUNDS ON LOCAL ECONOMIC DEVELOPMENT

  The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development ... The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development plans, where priorities and measures for funding from the Structural Funds are defined. The implementation of these plans will contribute to local economic development. The subject of the study is the impact of structural funds measures on the municipality development. During the survey methodology was adapted to assess the impact to the characteristics of small municipalities. There were conducted an evaluation of the impact of Belene Municipality. An analysis of the impact assessment and recommendations to local and central government are made.

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  DEVELOPMENT OF A CONCEPTUAL MODEL FOR SYSTEM APPROACH FOR INTERNATIONAL MARKET SELECTION

  Market selection process is one of the milestone decisions in the strategic management. Despite its importance usually decisions are intuitive. With the development of the technology and digitalised economic processes, companies will need a formal and systematic, qualitative and quantitative analysis for international markets. There are two basic ... Market selection process is one of the milestone decisions in the strategic management. Despite its importance usually decisions are intuitive. With the development of the technology and digitalised economic processes, companies will need a formal and systematic, qualitative and quantitative analysis for international markets. There are two basic conceptions in the project – scientific and training. The scientific one stands on the successful experience of foreign researchers and companies on international market selection. The training one stands on the application of the “Learning by doing” method and sharing personal experience.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.