"Scientific research" Almanac

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  MARKETING RESEARCH OF THE ORGANIC PRODUCTS MARKET IN BULGARIA

  The organic products are produced in accordance with certain standards of production. Through the most part of human history, agriculture could be qualified as organic. After 20-th century new and often not tested synthetic chemicals were offered, emphasized as improvements, introduced to all food products. This newer style of production is called ... The organic products are produced in accordance with certain standards of production. Through the most part of human history, agriculture could be qualified as organic. After 20-th century new and often not tested synthetic chemicals were offered, emphasized as improvements, introduced to all food products. This newer style of production is called “conventional” and in contrast to organic production the products are produced faster and easier. Within organic production the usage of conventional nonorganic pesticides, insecticides and herbicides is absolutely forbidden. At the moment European Union, United States, Canada, Japan and many other countries require from the producers to obtain special certificate in order to permit selling of food products as “organic” within their borders. At present 90 % of organic food produced in Bulgaria is exported to richer European countries. Bulgarian organic foods are mainly fruits (apples, peaches, cherries, strawberries, raspberries, plums, grapes for wine production), nuts (walnuts and almond), herbs and species (dill, anise, lavender and many others), as organic plant oil, tobacco, vegetables. There are lamb and beef organic meat on the market as organic jam and honey. As an addition large areas of wild lands are under certifying as organic and wild fruits, herbs, mushrooms are collected. It is considered that 60 % of raw products come from their collecting from wild nature. Organic rose oil, tobacco, wine, fruits are a huge potential for the country according to German specialists. This year the Ministry will support the organic farming and food production with ˆ12,6 millions. The purpose is to strengthen domestic market and to occupy new share on European market.

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  PERSONAL FINANCE - THE PRIMARY UNIT OF THE FINANCIAL SYSTEM

  The implementation of the project “Personal Finance – the primary unit of the financial system” allowing to indentify the specific of personal finance areas of their formation and their relationship with other elements of the finan¬cial system. Conducted inquiry research found status and trends of a personal income and expenses and the ability of ... The implementation of the project “Personal Finance – the primary unit of the financial system” allowing to indentify the specific of personal finance areas of their formation and their relationship with other elements of the finan¬cial system. Conducted inquiry research found status and trends of a personal income and expenses and the ability of individuals to manage personal cash flows. The main thesis of research: Personal finance has a specific link to other elements of the financial system; depends on the cyclical nature of economic process; has a direct impact on the macroeconomic framework and requires specific personal knowledge to improve management efficiency” is proven. In the process of realization management’s personal finance is develop and the Center on management of the personal finance to the department “Fi¬nance” is build.