"Scientific research" Almanac

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  MARKETING RESEARCH OF THE ORGANIC PRODUCTS MARKET IN BULGARIA

  The organic products are produced in accordance with certain standards of production. Through the most part of human history, agriculture could be qualified as organic. After 20-th century new and often not tested synthetic chemicals were offered, emphasized as improvements, introduced to all food products. This newer style of production is called ... The organic products are produced in accordance with certain standards of production. Through the most part of human history, agriculture could be qualified as organic. After 20-th century new and often not tested synthetic chemicals were offered, emphasized as improvements, introduced to all food products. This newer style of production is called “conventional” and in contrast to organic production the products are produced faster and easier. Within organic production the usage of conventional nonorganic pesticides, insecticides and herbicides is absolutely forbidden. At the moment European Union, United States, Canada, Japan and many other countries require from the producers to obtain special certificate in order to permit selling of food products as “organic” within their borders. At present 90 % of organic food produced in Bulgaria is exported to richer European countries. Bulgarian organic foods are mainly fruits (apples, peaches, cherries, strawberries, raspberries, plums, grapes for wine production), nuts (walnuts and almond), herbs and species (dill, anise, lavender and many others), as organic plant oil, tobacco, vegetables. There are lamb and beef organic meat on the market as organic jam and honey. As an addition large areas of wild lands are under certifying as organic and wild fruits, herbs, mushrooms are collected. It is considered that 60 % of raw products come from their collecting from wild nature. Organic rose oil, tobacco, wine, fruits are a huge potential for the country according to German specialists. This year the Ministry will support the organic farming and food production with ˆ12,6 millions. The purpose is to strengthen domestic market and to occupy new share on European market.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  BULGARIA`S FOREIGN TRADE IN THE CONTEXT OF EUROPEAN ECONOMIC INTEGRATION

  This study has theoretical and practical character. Theoretical aspects include clarification of ideas and concepts of foreign trade as a factor for the development of national economy. It is performed analysis of information assurance of external trade surveys by focusing on principles, systems and accounting classifications. The applied aspect ... This study has theoretical and practical character. Theoretical aspects include clarification of ideas and concepts of foreign trade as a factor for the development of national economy. It is performed analysis of information assurance of external trade surveys by focusing on principles, systems and accounting classifications. The applied aspect of the study include improving the statistical methodology for the study of external trade, identifying the problems in studying its quantitative parameters and analysis of the structure, dynamics and interactions of Bulgarian external trade. For this purpose are approbated different statistical methods – analysis of time series, structural and regression analysis, as well different models to estimate the impact of external trade on some key macroeconomic indicators. In the course of the study are shown the main problems for external trade, international relations, balance of payments and more.