"Scientific research" Almanac

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  INTEGRATION OF ECOLOGICAL AIMS IN THE LOCAL DEVELOPMENT POLICY ANT REGIONAL PLANNING IN BULGARIA

  The aim of this study is to be developed and approved methodology for integrating äî global environmental objectives into local development policy and spatial planning in Bulgaria. Object of research are the main documents of the United Nations, EU and national programs concerning environmental objectives and the methodology for regional ... The aim of this study is to be developed and approved methodology for integrating äî global environmental objectives into local development policy and spatial planning in Bulgaria. Object of research are the main documents of the United Nations, EU and national programs concerning environmental objectives and the methodology for regional planning on the level of planning regions, districts and municipalities. Subject of study is the adaptation of global environmental objectives in a framework methodology for planning and assessing the environmental impact of Structural Fund projects applicable to the creation of integrated products for local economic development. In the course of the study were examined key documents related to climate change, biodiversity, desertification and the need of their integration in the regional and local development. Training techniques are proposed, suitable for both municipal employees and civil society organizations. They are the basis for developing a training program to Centre for post-graduate and continuing education.

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  MODERN DIMENSIONS OF THE POLICIES AND STRATEGIES “ANTI-POVERTY” IN BULGARIA IN THE CONTEXT OF THE EUROPEAN SOCIAL MODEL

  Some fundamental problems underlined in the project are discussed. In so far as the volume allows, the basic theoretical and conceptual foundations of poverty its functions and types are affected. The focus is primarily on labor market flexibility, on economic activity and employment. The regions with the highest poverty in the country are ... Some fundamental problems underlined in the project are discussed. In so far as the volume allows, the basic theoretical and conceptual foundations of poverty its functions and types are affected. The focus is primarily on labor market flexibility, on economic activity and employment. The regions with the highest poverty in the country are justified. The most sought and implemented programs and measures for employment with the regions with the highest unemployment rates are disclosed. The emphasis is placed on their effectiveness. Based on the opinions of specialists dealing with the problems of areas with high level of poverty, some critical remarks about the effectiveness of their use are made. At the same time, policy problems of social assistance for poverty reduction are placed and processed. Programs for guaranteed minimum income and target energy assistance carried out to reduce poverty in the poorest regions are highlighted.