"Scientific research" Almanac

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  RESEARCH OF THE INFLUENCE OF FINANCIAL CRISIS ON THE MORTGAGE MARKET

  Bank lending is the main form for existence of the loans and mortgage loans had a key position. The rapid development of financial markets led to the creation of mortgage bonds and securitisation of loans. The large distribution of mortgage loans highly overpriced the property, and subprime mortgages are a precondition for the emergence of ... Bank lending is the main form for existence of the loans and mortgage loans had a key position. The rapid development of financial markets led to the creation of mortgage bonds and securitisation of loans. The large distribution of mortgage loans highly overpriced the property, and subprime mortgages are a precondition for the emergence of financial cris and transforming it into a global. The present work treats the mortgage lending – essence and factors; the market for mortgage loans in USA, Europe and Bulgaria in last 5 years; the condition and development of real estate market as research is supported by data from the practice of three lending commercial banks in Bulgaria - United Bulgarian Bank; DSK Bank and Unicredit Bulbank. The practical purpose of the research should not be ignored, it is found in the provided recommendations and conclusion about improvement of mortgage loans market and financial discipline of central and commercial banks.

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  DEVELOPMENT OF A CONCEPTUAL MODEL FOR SYSTEM APPROACH FOR INTERNATIONAL MARKET SELECTION

  Market selection process is one of the milestone decisions in the strategic management. Despite its importance usually decisions are intuitive. With the development of the technology and digitalised economic processes, companies will need a formal and systematic, qualitative and quantitative analysis for international markets. There are two basic ... Market selection process is one of the milestone decisions in the strategic management. Despite its importance usually decisions are intuitive. With the development of the technology and digitalised economic processes, companies will need a formal and systematic, qualitative and quantitative analysis for international markets. There are two basic conceptions in the project – scientific and training. The scientific one stands on the successful experience of foreign researchers and companies on international market selection. The training one stands on the application of the “Learning by doing” method and sharing personal experience.