"Scientific research" Almanac

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  BUSINESS CYCLE SYNCHRONIZATION OF THE EUROPEAN UNION MEMBER-STATES: A STUDY OF THE ECONOMIC CONVERGENCE WITHIN THE EU

  The aim of this paper is to investigate the level of business cycle synchronization of the EU member states. Three macroeconomic indicators within EU members are studied – GDP, unemployment and inflation. The methodology of the study is based on two parallel econometric techniques – Baxter-King and Hodrick-Prescott filters. Different levels of ... The aim of this paper is to investigate the level of business cycle synchronization of the EU member states. Three macroeconomic indicators within EU members are studied – GDP, unemployment and inflation. The methodology of the study is based on two parallel econometric techniques – Baxter-King and Hodrick-Prescott filters. Different levels of synchronization are distinguished within the estimated indicators – high s synchronization of GDP, moderate of unemployment and low synchronization of inflation. Different levels of synchronization are identified between the old and new members of the EU.

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  RESEARCH OF THE INFLUENCE OF FINANCIAL CRISIS ON THE MORTGAGE MARKET

  Bank lending is the main form for existence of the loans and mortgage loans had a key position. The rapid development of financial markets led to the creation of mortgage bonds and securitisation of loans. The large distribution of mortgage loans highly overpriced the property, and subprime mortgages are a precondition for the emergence of ... Bank lending is the main form for existence of the loans and mortgage loans had a key position. The rapid development of financial markets led to the creation of mortgage bonds and securitisation of loans. The large distribution of mortgage loans highly overpriced the property, and subprime mortgages are a precondition for the emergence of financial cris and transforming it into a global. The present work treats the mortgage lending – essence and factors; the market for mortgage loans in USA, Europe and Bulgaria in last 5 years; the condition and development of real estate market as research is supported by data from the practice of three lending commercial banks in Bulgaria - United Bulgarian Bank; DSK Bank and Unicredit Bulbank. The practical purpose of the research should not be ignored, it is found in the provided recommendations and conclusion about improvement of mortgage loans market and financial discipline of central and commercial banks.