"Scientific research" Almanac

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  DEVELOPMENT OF A CONCEPTUAL MODEL FOR SYSTEM APPROACH FOR INTERNATIONAL MARKET SELECTION

  Market selection process is one of the milestone decisions in the strategic management. Despite its importance usually decisions are intuitive. With the development of the technology and digitalised economic processes, companies will need a formal and systematic, qualitative and quantitative analysis for international markets. There are two basic ... Market selection process is one of the milestone decisions in the strategic management. Despite its importance usually decisions are intuitive. With the development of the technology and digitalised economic processes, companies will need a formal and systematic, qualitative and quantitative analysis for international markets. There are two basic conceptions in the project – scientific and training. The scientific one stands on the successful experience of foreign researchers and companies on international market selection. The training one stands on the application of the “Learning by doing” method and sharing personal experience.

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  ENERGY AND GREENING OF ENERGY PRODUCTION

  In today's economic conditions Greening of industrial production is important for solving various, new and unfamiliar problems for the economy. By going green industrial production provides quality competitiveness of finished products of domestic and international markets; to facilitate technical cooperation between stakeholders; man in its ... In today's economic conditions Greening of industrial production is important for solving various, new and unfamiliar problems for the economy. By going green industrial production provides quality competitiveness of finished products of domestic and international markets; to facilitate technical cooperation between stakeholders; man in its activities and nature are protected from harmful effects of applied technologies and processes. One of the most important contemporary trends is its use of renewable energy. Led by the state policy creates the necessary conditions for their wider application.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.