"Scientific research" Almanac

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  ANALYSIS OF TOURISM CLUSTRS DEVELOPMENT

  Developments in the formation and functioning of the Bulgarian clusters are in its initial phase. Strongly supported by the state these business units increased rapidly in number. However, such issues arise as: “How clusters should be actually working in our economy?”, “In which sectors should be exercised influence in the direction of support ... Developments in the formation and functioning of the Bulgarian clusters are in its initial phase. Strongly supported by the state these business units increased rapidly in number. However, such issues arise as: “How clusters should be actually working in our economy?”, “In which sectors should be exercised influence in the direction of support clusters?” “Really bunches of companies are suitable model a competitive economy?” etc. The answers to these and other issues related to cluster will be received in the future. The fact is that in world practice, such entities are carried out, realized and will likely give very good economic and social outcomes, leading included enterprises and regions in which they operate, to economic prosperity. This project is a continuation of several previous studies concerning clusters on one side and tourism on the other. It comes to meet the scientific “intersection” of two research teams – those from the Departments of Industrial Business and Entrepreneurship and Commercial Business. Data collected by the project indicate many diverse processes in the field of clustering in the most attractive economic sectors in Bulgaria - tourism. They promise “interesting times” for those in clusters and for the policy-makers.

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  OPTIMISATION OF THE PRODUCTION COSTS – PRECONDITION FOR STABILITY AND COMPETITIVE POWER OF THE GRAIN PRODUCTION

  Grain production is a major sub-sector of Bulgarian agriculture and occupies an important place in Bulgarian economy. At national, regional and global scale, grain production will be of growing importance in relation to feeding the population and the production of biofuels. The economic and statistical survey of production costs in grain ... Grain production is a major sub-sector of Bulgarian agriculture and occupies an important place in Bulgarian economy. At national, regional and global scale, grain production will be of growing importance in relation to feeding the population and the production of biofuels. The economic and statistical survey of production costs in grain production gives opportunity to find reserves to reduce them to their optimal values, to reduce the unit cost and to increase the profitability of grain production. Part of the information used in the study is taken from official statistical publications, and the main body of data on production costs of grain production has been gathered from a questionnaire conducted among grain producers from Veliko Turnovo district. A number of statistical research techniques have been used in the present study – graphical and tabular methods, correlation analysis, representative method, average and relative values, index factor analysis and other.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.