"Scientific research" Almanac

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  IMPACT EVALUATION OF STRUCTURAL FUNDS ON LOCAL ECONOMIC DEVELOPMENT

  The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development ... The objective of this study is to assess the impact of structural funds on local economic development. As target communities in the project proposal were defined Belene and Nikopol municipalities. They are selected because of their small size and needs of increasing the administrative capacity. The object of study are the municipality development plans, where priorities and measures for funding from the Structural Funds are defined. The implementation of these plans will contribute to local economic development. The subject of the study is the impact of structural funds measures on the municipality development. During the survey methodology was adapted to assess the impact to the characteristics of small municipalities. There were conducted an evaluation of the impact of Belene Municipality. An analysis of the impact assessment and recommendations to local and central government are made.

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  OPTIMIZING THE EFFECTIVENESS OF DIRECT MARKETING CAMPAIGNS USING DATA MINING

  In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of ... In this article several data mining models, together with the conventional RFM model, are designed and applied for optimizing the effectiveness of direct marketing campaigns. Regardless of its popularity as a means for generating “optimal” target lists, RFM analysis is far from optimal solution. Applied on empirical data for one-year activities of an e-shop of electronic and home appliance technique, all data mining models surpass RFM model in predictive performance.

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  OPTIMISATION OF THE PRODUCTION COSTS – PRECONDITION FOR STABILITY AND COMPETITIVE POWER OF THE GRAIN PRODUCTION

  Grain production is a major sub-sector of Bulgarian agriculture and occupies an important place in Bulgarian economy. At national, regional and global scale, grain production will be of growing importance in relation to feeding the population and the production of biofuels. The economic and statistical survey of production costs in grain ... Grain production is a major sub-sector of Bulgarian agriculture and occupies an important place in Bulgarian economy. At national, regional and global scale, grain production will be of growing importance in relation to feeding the population and the production of biofuels. The economic and statistical survey of production costs in grain production gives opportunity to find reserves to reduce them to their optimal values, to reduce the unit cost and to increase the profitability of grain production. Part of the information used in the study is taken from official statistical publications, and the main body of data on production costs of grain production has been gathered from a questionnaire conducted among grain producers from Veliko Turnovo district. A number of statistical research techniques have been used in the present study – graphical and tabular methods, correlation analysis, representative method, average and relative values, index factor analysis and other.